The interview is a bit long (around 45 minutes) with some fluff (what are your favorite gadgets?) but Reznor clearly recognizes in what direction the music industry and online content are going, which I found very interesting. Here's a quick summary of some of the more interesting bits:<p>- Reznor explains that since music is essentially free due to downloads, he doesn't feel it's necessary to require payment.<p>- When they offered the option to pay, only 18% of people did so. But, offering limited edition physical products worked out well.<p>- His feeling is that it's more beneficial for a greater number people to hear his music, even if it's for free, because the result is more ticket sales / merchandise purchases.<p>- They're looking to build a platform for artists to distribute their music which will give power to the artists. They're still playing with potential business models that are fair for the artist and fan.<p>- NIN is developing an iPhone app to connect fans by location, and will hopefully create a "live blog" of concerts for those who can't physically be there.<p>- They're continuing to work on Year Zero with either a serial TV show or graphic novel, which will integrate the album and ARG [ <a href="http://en.wikipedia.org/wiki/Year_Zero_(alternate_reality_game)" rel="nofollow">http://en.wikipedia.org/wiki/Year_Zero_(alternate_reality_ga...</a> ] that they produced.<p>- He has had some interest in live-streaming concerts, and is pushing for venues to have an open-camera policy so that fans all over the world can enjoy the experience, even if they can't physically be there.<p>I'm not a NIN fan personally, but it's nice to see a prominent figure in the music industry with their head on straight.