This man really did not pay attention. I've rarely seen Apple stock rise the day of a press or investor briefing no matter how good the news. In fact it has often been the opposite. In fact, now that I've looked over just the last year, most of the times Apple issues a press release its shares close the same day or the next below the level they were at the day before the announcement.<p>Out of 40 times Apple put out a press release in the last year, more than three-fourths of those times the stock declined that day or the day following (31 times). And only once did a positive trading day coincide with a new product announcement. The exceptions were:<p><pre><code> Dec. 17, 2012 (iPhone 5 First Weekend Sales in China Top Two Million)
Nov. 19, 2012 (AC/DC Now on iTunes)
Nov. 5, 2012 (Apple Sells Three Million iPads in Three Days)
Sept. 17, 2012 (iPhone 5 Pre-Orders Top Two Million in First 24 Hours)
Sept. 12, 2012 (Apple Introduces iPhone 5, Apple Introduces New iPod touch & iPod nano, Apple Unveils New iTunes)
Aug. 27, 2012 (Craig Federighi, Apple’s Vice President of Mac Software Engineering & Dan Riccio, Apple’s Vice President of Hardware Engineering Join Apple’s Executive Team as Senior Vice Presidents)
July 30, 2012 (Mountain Lion Downloads Top Three Million)
June 26, 2012 (Apple Launches iTunes Store in Hong Kong, Singapore, Taiwan & Nine Additional Countries in Asia Today)
April 25, 2012 (Apple Worldwide Developers Conference to Kick Off June 11 at Moscone West in San Francisco)
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I'm pretty sure this has been the trend throughout Apple's history. The worst stock days seem to come when Apple has great news to report. At any rate, Wall Street surely does not care about Apple's new product announcements, at least not when it comes to shelling out for stock. Product sales or downloads, sometimes. New products, very rarely.<p>It's something I noticed in the early 2000s when I was a Mac reporter and very in tune with Apple's PR/IR efforts, but it's not something I actually consciously tracked, and I've already wasted enough time on something that doesn't affect me except as a curiosity.<p>Anyway, it never made sense to me the way good news from Apple translated into declining stock prices. But there you go. A little casual observation could have saved this man a lot of hassle.