The article this one rewrote explains the why much better.<p><a href="https://readwrite.com/2013/04/17/intel-acquires-mashery" rel="nofollow">https://readwrite.com/2013/04/17/intel-acquires-mashery</a><p>It'd be kind of interesting if you dropped an api layer in the firmware more or less like ipmi but sharing the ethernet and using a modern style key and role approach. Use the same strategies to manage all your bare metal as you do to manage instances.