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My First Year in the App Store

255 pointsby trevmckendrickabout 12 years ago

23 comments

dhruvmittalabout 12 years ago
I was actually really excited by the "...you can get the next 9 posts delivered to your email by signing up here:" at the bottom. I like it. I like email, because I can read it anywhere and filter it any way I want. I dislike unsubscribing from email updates about as much as I dislike getting updates I'll never read. By making it easy to get emailed only about a story I've already demonstrated interest in (by reading all the way through), you've made sure I'll come back for your next 9 posts.<p>I'd like to see more people use something like this.<p>Or, if I've misunderstood how this works...well, the concept was exciting.
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andrewljohnsonabout 12 years ago
Whenever anyone complains to me that its hard to make money on software, and/or the App Store is rigged, I always tell them I think anyone can make a living by making a bible app. You don't even have to be the best one, just pretty good, and iterate - it's the canonical product that you know has a big audience, willing buyers, and poor competition on the low end of the market.<p>Case proven by this guy! The next time you think to yourself that there is anything needed to make money on software besides persistence, thoughtfulness, and picking something you know people want, you're in a trap of your own creation.<p>People who don't make money on their apps typically fail because they try to be too novel, try to make the app too good, or they don't stick in there long enough.
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jkiraabout 12 years ago
I'd be interested to hear how you marketed the app. Just building an app seems to be only half (or less) of the battle these days, as far as App Store success goes.<p>I've got seven apps on the App Store, and combined they usually don't even bring in $200/mo. Discouraging.
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danenaniaabout 12 years ago
Thanks for writing this. It's very insightful.<p>One question - do you have any interest in spanish and/or the bible, or is this purely a business exercise?
alexvrabout 12 years ago
It's a good reminder to me, as a developer, that people simply buy (or use) what they want, not what <i>I</i> think they want.
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callmeedabout 12 years ago
I'm curious what translation you used (I signed up for the rest of the posts but haven't got through them).<p>Most modern English translations of the Bible are copyrighted and often you can only quote/print a limited number of verses without paying licensing. (I think the best public domain version is probably the ASV from 1901).<p>Did you license a spanish version of the Bible? Pay someone to translate a modern one? If so, were there legal hurdles to translating a copyrighted version?
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timackabout 12 years ago
I thought the App Store had a rule that you couldn't submit an app that was essentially a 'book or a film' how did you get around that?
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aeontechabout 12 years ago
Fascinating example of finding and successfully filling an under-served niche. I would have never thought of creating this kind of app.<p>It makes me contemplate - how can you break out of your filter bubble to come up with and test product ideas for markets you can't even imagine exist because they are so far from your experience?
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austenallredabout 12 years ago
The coolest part of this post, IMO, is that by finding that niche you freed yourself up to work on whatever you want to work on. Legitimate residual income.
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orangethirtyabout 12 years ago
Religious products are big sellers. Specially anything that has to do with the bible or prayers. I used to sell bibles as a teenager. Made more money than drug dealers. It was funny. But then I went ad turned atheist. I could no longer sell itwith a clean conscience.
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jordan_clarkabout 12 years ago
Is there a link to the app on the app store? Or did I miss it?
trevmckendrickabout 12 years ago
My server is struggling, here's a cached version for the interested:<p><a href="http://webcache.googleusercontent.com/search?q=cache:http://www.trevormckendrick.com/my-first-year-in-the-app-store/" rel="nofollow">http://webcache.googleusercontent.com/search?q=cache:http://...</a>
scottluptowskiabout 12 years ago
This sounds very interesting and I'm looking forward to reading more.<p>How much time did you spend researching potential app categories?<p>Was your category decision driven by any hard data, other than anecdotal knowledge that Spanish bibles were a category that was selling and had search volume?
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fuddleabout 12 years ago
Great idea, did it cost much to record the Bible as an audiobook?
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mansigandhiabout 12 years ago
trevmckendrick - good to see the app do well! If you remember I (Sleepyhead) helped with the email forms. We pleasantly surprised to see the post here :)
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nicholassmithabout 12 years ago
Nice work for sure.<p>One thing that rang true, $73k isn't the sort of money that gets VCs going but that's full time salary for a lot of people. Making money on the app store is definitely possible, but we're no longer seeing the half a million in sales in one month figures we did at the start. Does that mean you can't make living from the App Store? No, it just means being realistic.
speedyapocabout 12 years ago
Very surprised by that type of revenue. What kind of marketing did you put into it?<p>Without marketing, my first app on the store went as follows:<p>&#62; The next morning (and literally every day since) I woke up and first thing checked my email for that magical message from AppFigures. My total day one net sales? $0.70. Admittedly not very much.
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ronyehabout 12 years ago
Congrats on the success! Can you share a link to your app?<p>Also, do you think the only way to get discovered (for indie devs) is to pick app ideas that will match nicely to keywords that users search for? If you don't have a marketing budget, is there any other way to get discovered?
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jacoblylesabout 12 years ago
Is that a scroll bar down the right side? Seems poorly placed if you expect people to touch on the right side to advance a page.
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nathanbarryabout 12 years ago
Nicely done! I'd love to hear more about the marketing efforts that went into promoting the app.
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jebekabout 12 years ago
I'm sure you'll make it clear in later posts, but are you a developer?
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unreal37about 12 years ago
Great first article in the series. Can't wait for the rest.
yosterabout 12 years ago
Nice! Even the most frugal of people will shell out some money when it comes to religion.
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