I am way happier with stock buyback vs. dividend right now, since the stock is so undervalued. There are also tax benefits to buyback.<p>I would love to see Apple spend billions each (not tens of billions) on:<p>1) turning iCloud into something <i>amazing</i> -- an individual, small business, or enterprise framework to do device management, sync, etc. Everything Steve Jobs would have wanted as a consumer service, but also available as SAAS or on-premises, like BES, to manage the phones for a company.<p>2) Don't go into the enterprise software market, but buy a decent enterprise software company or talent just for talent, and get those guys to make Apple <i>the</i> way to develop enterprise software. Basically everything Microsoft does with MSDN, easy hooks to build for the enterprise, etc.<p>3) Invest in GitHub, either in equity, or just in first-class support. Integrate GitHub and Apple software development and ideally some app development tool like Parse, so it's easy for power users, enterprise IT, and third party developers to build apps for the ecosystem.<p>4) Use security as a competitive advantage; build platform security like on iOS for OSX, but even <i>better</i> than the best option out there today (ChromeOS). Great management tools for individuals, companies, developers to do MDM, ERM, etc. Make using Apple devices with Apple-blessed apps and Apple-blessed services actually safe.<p>5) Make i18n/l10n for the Apple ecosystem better and easier than for anything else.<p>(disclaimer: I have what for me is a fairly huge open call position in apple options over the next 2 years, so I'm pretty "invested" in Apple's success)