I posted an ad on a website where I get charged by CPM (cost per thousand views).<p>My questions is how do I know I'm not getting over charged?<p>How do I know they're running my ad? I can't check the website all day and they revolve many ads on the website.
Well, you have two options:<p>1) Get them to point the image URL to your server instead of them hosting it so that you can log each access.<p>2) Don't worry about it, just measure actual results like conversions and revenue.<p>If you spend $100 and earn $50, it doesn't matter so much if it's because they underserved the ad or that their audience isn't a good match for your product -- either way, it wasn't a successful campaign so you don't renew.
Setup VPS & Prosper202 ( <a href="http://prosper.tracking202.com/apps/" rel="nofollow">http://prosper.tracking202.com/apps/</a> ) else just pay a bit more the hosted version at Tracking202.
you should be able get the number of referals from your server logs.<p>You could also use google analytics. <a href="https://support.google.com/analytics/answer/1247839?hl=en" rel="nofollow">https://support.google.com/analytics/answer/1247839?hl=en</a><p>You could also create a specific landing page that the ad directs to.