There have been a lot of stories slamming capitalism lately, assuming it's all about giant bonuses, Wall St, and what not. But this story is a reminder of how good economic solutions make life a lot more efficient (than the alternatives).
I love stories like this! Businesses coming up with unique solutions to help their customers get their work done. It does surprise me that they gave them a $10k non-refundable deposit on the spot! That's a good customer relationship.