Presumably this is a PR originated piece, because it surely reads like one. In any case, having a headline this ridiculously hyperbolic is actually a negative, IMO. The Sphero is certainly cool, but if I click through to read about something that "May Change Everything" and then realize they are talking about a remote control ball, it actually hurts my perception of the product more than it helps.<p>You delight people with the delta between reality and expectation. If you blow the expectation up too much, even a reality that would otherwise be delightful seems kind of lame and stupid.
As an owner of two spheros, I disagree entirely. This ball is fun for the first 5 minutes, once the honeymoon phase is over, it just sits on the charging station glowing blue, incessantly.<p>It was nice when my dog liked playing with it and I could entertain him for a few minutes, but seriously, it has caused very little excitement outside of that.
I was so confused about how the ball would "change everything" that I looked up product demos.<p>><i>"This is literally at the cutting edge, blending the physical and the virtual world."</i><p>Sounds pretty impressive. "What am I missing!?" I wondered, "how is this different from the RC cars I played with growing up?"<p>Turns out this is all just hype for an orb controlled by an iPhone. Flagged for manipulation @6 points.
Video of "Sharky the Beaver" game that use the ball and augmented reality: <a href="http://www.youtube.com/watch?v=UPn3jVGQw68" rel="nofollow">http://www.youtube.com/watch?v=UPn3jVGQw68</a>
I'm not sure what exactly it's likely to change.<p>Although I wonder at its resolution as a controller. I kinda want to have one sitting on my desk that I can spin to control some aspect of my drawing program's interface. Or whatever.
Here's a an idea that may change everything:<p>A site that ranks news sources based on two axes(% of PR fed articles and hyperbolicity of headlines)<p>Journos may not get paid a lot, but they really don't have do all that much with PR Agents writing articles for them. Maybe that's why they all write books--they have so much free time b/c others do their day job for them.