tl;dr:<p>3 monetization models, called as (i) coursera, (ii) university, and (iii) registered student.<p>(i) coursera (pg 3): university builds the material, company monetizes it. 6 to 15% of gross rev to university: 6% for 3 mos, plus an extra 3% for every additional 3 mos the course runs (pg 28); plus 20% of gross profits.<p>(ii) university (pg 3): university monetizes it and shares with coursera; the rev split (pg 28) is agreed on in a course development agreement for each individual course (pg 29).<p>(iii) registered students model (pg 4): coursera appears to simply host material / run classes for registered students in the university.<p>Other potential monetization (pg 40):
certs to be purchased by end user; secure assessments (ie a test center); employee recruiting (employees can query perf by class); NB: employees have to send email through coursera and coursera appears not to share contact info; employee or university screening; human provided tutoring or manual grading; corporate/univ enterprise model; sponsorships; tuition fees<p>Other interesting things:
university keeps ip (pg 8)<p>ps -- if anyone at coursera is bothered by this, I'll happily delete.