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Dear NSA, let me take care of your slides.

543 pointsby EmilandDCalmost 12 years ago
Dear NSA, you can do whatever with my data. But not with my eyes. Those slides are hideous.<p>So here&#x27;s a quick revamp of your #PRISM slides.

37 comments

waffle_ssalmost 12 years ago
Apparently I&#x27;m grumpy beyond my years but I find these lighthearted jabs at the NSA counter-productive as they just trivialize what happened. I&#x27;d much rather see creations that will help bring about change, like shining a spotlight on the representatives that support these programs.<p>For instance Dianne Feinstein, <i>chair of the Senate Intelligence committee</i>, who said &quot;the authorities need this information in case someone might become a terrorist in the future.&quot;
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toygalmost 12 years ago
Nice deck, BUT this is Hacker News, so here&#x27;s the customary negative feedback:<p>- the &quot;what&#x27;s the plan&quot; slide is bad: it doesn&#x27;t convey the original sense that other providers will join soon or have already joined. the tagline makes it look like it&#x27;s a future plan, when it&#x27;s actually describing the past.<p>- that &quot;$20m&quot; slide makes it look like it&#x27;s a lot of money. The original clearly wanted to contextualise it and make it look cheap. (&quot;just 20m for all these providers!&quot;)<p>- seriously? I got more data-per-square-inch from the original presentation.<p>- thin fonts are overdone and hard to read.<p>- VCs don&#x27;t care about presentations anymore, I got in YC20xx by &lt;clever social engineering episode&gt;.
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josefrescoalmost 12 years ago
Imagine the uproar if the NSI hired a graphic designer of sorts to make their slides more attractive. I can see the moaning now &quot;They spent HOW much of my tax money making those slides pretty?!?&quot;<p>I expect the NSA&#x27;s slide to be crappy, because you know, they&#x27;re spies and stuff not graphic UX experts.
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acoyfellowalmost 12 years ago
One of the most clever ways I&#x27;ve ever seen to sell yourself.. On par with the Oreo ad during the superbowl I think. You nailed the timing of the issue, and I hope you get some awesome jobs from this. The hair still rose on the back of my neck, and it made it seem even more manipulative. A+ design&#x2F;presentation skills.
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sethbannonalmost 12 years ago
I&#x27;ve been so infuriated with this story that I didn&#x27;t think someone could make me laugh about PRISM, but this did it.
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ivvalmost 12 years ago
Feedback from the client:<p>Thanks for sending this over, it looks great. Could you just add a few tweaks?<p>- Add the seal<p>- We need the &quot;top secret&quot; stamp on each slide<p>- We think the grey is too bland. Could you make it pop more?<p>- Did you get the PRISM logo from us? I am attaching the Word doc in case you missed it<p>- I am not sure you left enough room for the bullets -- will they go on separate slides? We need to see those.<p>[edited for line breaks]
lognalmost 12 years ago
Brilliant! I think, as the public, we should all re-implement an open, ethical, and fun version of this surveillance infrastructure open to the Internet as a whole. Facebook nearly implemented that goal. But we can do better.
nicpottieralmost 12 years ago
Brilliant marketing. Bravo.
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ExcitedByNoisealmost 12 years ago
Having been in many DoD related PowerPoints, this is par for the course. Bravo though, made me laugh.
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simonsteralmost 12 years ago
These slides are certainly prettier and less crowded than the NSA slides, but they are, if anything, less readable. Unless the slides are intentionally informed by the principle that hard to read text is easier to remember (<a href="http:&#x2F;&#x2F;www.nytimes.com&#x2F;2011&#x2F;04&#x2F;19&#x2F;health&#x2F;19mind.html?pagewanted=all&amp;_r=0" rel="nofollow">http:&#x2F;&#x2F;www.nytimes.com&#x2F;2011&#x2F;04&#x2F;19&#x2F;health&#x2F;19mind.html?pagewan...</a>), I think these slides are a classic case of form over function.<p>• The main font is too thin.<p>• The first few slides are white text on a neutral gray background, which is inexcusably low contrast. Ditto for the green text on the blue background on the following slides, and the gray axis labels on the blue background, which I can barely read even on my computer screen. The white text on blue background is good.<p>• The text in the graph on the &quot;How can we monitor everything?&quot; slides is too small to be readable from the back row (but this was also a problem in the originals).
swalshalmost 12 years ago
In all honesty, 20M seems like a bargain for that much value.
jacquesmalmost 12 years ago
The NSA uploading their slides to slideshare would save everybody a lot of bother, I think that&#x27;s the most brilliant bit in this excellent PR move. No more need to leak anything.
crocowhilealmost 12 years ago
Snowden was not in the acknowledgements.
suppressingfirealmost 12 years ago
Hah. I like how the author pluralized &quot;targets&#x27;&quot; while keeping all the other facts intact.
dustingetzalmost 12 years ago
i worked Lockheed Martin R&amp;D for a couple years and slides like this are par. they are written by the principal investigator for an audience who doesn&#x27;t give a shit about glitz and glam. these aren&#x27;t marketing slides.
Systemic33almost 12 years ago
You should just get in contact with every governmental agency in the world, the amount of bad designed layouts is over 9000.
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downandoutalmost 12 years ago
Have you considered creating something that would help tie the content to the person viewing the slides? Might be really useful for any security sensitive organization. For example, if the color scheme on certain graphics was programmatically modified slightly for each person who viewed the content, then the next leaker could be immediately identified (if they don&#x27;t decide to voluntarily publish their name). Something like this would survive screenshots&#x2F;resizing&#x2F;etc. You could also enable them to put tags where the software can fill in identifying info in the content. For example a link in the slides might be modified to include a number identifying the viewer, and if that link pops up anywhere, it&#x27;s off to Gitmo.<p>Can&#x27;t believe NSA doesn&#x27;t already do this stuff.
drchiualmost 12 years ago
Nice slides, but I couldn&#x27;t but laugh at the idea that the next time there&#x27;s a leak at the NSA it would turn out to be the guy who was in charge of making the slides.
alieasalmost 12 years ago
The fact that the slides were so disgusting is just another reason to make me think this &quot;story&quot; was &quot;broke&quot; by design. Controlled opposition.
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foxhillalmost 12 years ago
despite the severity of implications of PRISM, being able to laugh about it is important.<p>slides were designed excellently, i definitely did not giggle at all..
andyhmltnalmost 12 years ago
This seems to be an advertising ploy for a slide design service. However, I looked at their website and their stuff is amazing
milhousalmost 12 years ago
&quot;target(s)&quot; should be replaced with &quot;your fellow American citizens and potential foreign persons of interests&quot; because we&#x27;re all guilty until proven innocent.
sligalmost 12 years ago
Direct link to OP&#x27;s website <a href="http:&#x2F;&#x2F;emiland.me&#x2F;" rel="nofollow">http:&#x2F;&#x2F;emiland.me&#x2F;</a>
chmarsalmost 12 years ago
Why are there only four PRISM slides in the presentation?<p>According to media reports, the total number of slides is much larger …
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muyuualmost 12 years ago
Seems like Microsoft was ahead of the game compared to Facebook and Google. Who&#x27;d have thought.
ShirsenduKalmost 12 years ago
Flat UI. Was this iOS 7 inspired? :P
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glesicaalmost 12 years ago
If they just put all their slides on Slideshare I would certainly never see them...
QuantumGuyalmost 12 years ago
Anybody know what software is used to make those slides?
coherentponyalmost 12 years ago
Brilliant. Would you like to write some slides for me?
azalmost 12 years ago
&#x27;We are a one-man agency...&#x27; contradictory?
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ck2almost 12 years ago
BTW have those slides been authenticated somehow?
kalmsalmost 12 years ago
This is really great! Fast thinking there.
senthilnayagamalmost 12 years ago
along with 20 Million you could have put combined worth of these companies is over 200 billion dollars, 0.0001%
twicalmost 12 years ago
Next, i want to see a Prezi version.
lessnonymousalmost 12 years ago
Nice move Mr Presentation Designer.
kevinblueralmost 12 years ago
Genius :)
ErwannRobinalmost 12 years ago
very clever ^^ I hope this will bring you good business!