Wait.<p>Wait wait wait.<p>Is there a chance, however fleeting, that a chunk of the Register's staff could come down with food poisoning, or be hospitalized for malnutrition?<p>Maybe 2013 isn't so bad after all.
Regardless of what anyone can think about the actual product, I find it remarkable how the author managed to get such resonance in the media.<p>It might be the name, it might be that the subject matter generates strong opinions in people, but in terms of generating buzz and getting attention it has been quite a success.
I think Michael Pollan described it well when he said food in America was undergoing a process of 'nutrification', i.e., breaking it down into its nutrients, and trying to create supplements with those nutrients.
The studies in the book, though, say that we haven't yet cracked the code. I.e., taking the equivalent of one apple's nutrients isn't the same as eating an apple. The reasons weren't quite known yet. I read the book a long while back, so my recollection may be spotty.
I can't find anywhere what it's actually made of (not on the campaign page either). And none of the people listed in the company has any training regarding food or medicine. #slightlyworried<p>Other than that, could be awesome. You could just have a cup with you all day and drink some whenever you feel hungry.<p>Question then remains, why isn't it green?
I'm interested in shelf life.<p>What's the shelf life of the beta product? And what's the expected shelf life of the released final product, in the correct packaging?<p>Are they going to sell it as a monthly subscription, delivering each week as individually bagged days? Or do they deliver a huge box of the stuff?<p>The World Food Program has a Specialized Nutritious Foods Factsheet, and that lists shelf life as 12 or 24 months. (One product, Wawa Mum, is listed at 6 months.)<p>(<a href="http://documents.wfp.org/stellent/groups/public/documents/communications/wfp255508.pdf" rel="nofollow">http://documents.wfp.org/stellent/groups/public/documents/co...</a>)<p>I'm still strongly against the way it's being sold at the moment. Other people on HN have said that they enjoyed the idea of Soylent when it was self-experimentation.<p>As Kurtz79 say, they've done a remarkable job of generating media buzz about something that is not new or disruptive or innovative. I'd be interested to see what they could do with a real product.
I still don't buy into this being a real product. Everything about it is far too generic and uniformed. "It comes in a large unmarked baggy". Really? No. This can't be true.
Is anyone else suspicious about the amount of money that they raised in their first day (around $130k)? The company's crowdfunding site doesn't let you see who contributed to its campaign and that's a lot of money to raise in one day.
How is this different / better than any other shake-based diet powder?<p>Edt: As my wife just put it, "It sounds like guys are too insecure to drink Slim-Fast, so the idea is being re-branded to be more manly. Like the Axe of diet shakes."
The article fails to mention how much product is in the bag you get (weight) and it's kcal/day ratio. The bag looks really small in the picture...
Also, think about how much you will hate the flavor after a while. Anyone who ever bought cherry flavored protein powder by mistake will know what I'm talking about. Have fun forcing the stuff down your throat the 10th or 20th time. I going to eat my steak an laugh at you.<p>That said I would be really interested to use the product on expeditions IF it provides a significant advantage.
So - how is this superior to a load of sugar(s), whey protein and a micronutrients supplement?
Wow. The marketers have done a good job to get such an insipid product so much attention in diverse media outlets. Meanwhile, there are probably dozens of more substantial products failing because their creators don't know how to sling bullshit. #FailuresOfCapitalism.