We are running an online service (http://decor-fb.com/) and are currently charging our customers in Euro.<p>Users subscribe with a monthly plan and we are using facebook payments.<p>Our customers are from all over the world, our top countries for already paying customers are Brazil and Italy.<p>We are considering changing our plans to charge in dollars instead.<p>I wonder have any of you have experience in charging in both USD and Euro and if the wrong currency this is a deal breaker for potential customers.
Only 45% of Europeans use euros (<a href="http://en.wikipedia.org/wiki/Eurozone" rel="nofollow">http://en.wikipedia.org/wiki/Eurozone</a>), so even for some of your European customers the euro is a foreign currency. If, on top of that, you have a lot of customers from outside Europe, I would say go with USD.<p>Having said that, I don't think you charging in EUR would be a dealbreaker.