How to use a hackathon to make contacts within your target market

Piotr, how would this hackathon have panned out in case you wouldnt have won? (which was the case for the other 95% of the participants ;)) Or worded differently: would it have been worth it if you wouldnt have won?

good tip, but he makes winning a hackathon sound easy. I am sure it isn't for everyone :-)