Nobody will be mimicking iOS 7, because iOS 7 is already mimicking other UIs. Flat UI design has already been established by Windows Phone, Windows Desktop OS, and Android's Holo UI.<p>As has been stated by others, none of the animations are so GPU-heavy that they are impossible to implement on other devices, but they are not all terribly desirable, either.<p>The parallax effect, in particular, was already available as a live wallpaper app on Android and sales of that app did skyrocket after WWDC, which really only means that most Android users had that feature available and in use before most iPhone users did. I tried it out myself, and after the gimmick wore off I went back to one of my many other wallpaper options.<p>A variety of other effects and animations are already in use by the <i>many</i> replacement launcher applications available on Android, and in many cases they are customizable by the user for optimal speed and performance.<p>These iOS 7 articles really should be focusing on the features that will be making a real difference in this OS, like the task switcher, control center, improved notifications, etc. Those are the things that will continue to provide value to the user once the "new and shiny" lustre has worn off. I don't care if they're copies or rehashes or interpretations of features other phone OSes have had for years, they are what will make a real difference to the user.<p>And for the love of god, implement an Intents feature already.
It is amazing how much the Apple focused bloggers resemble political spin doctors these days. Create a talking point full of pro-Apple assumptions such as iOS 7 is an resource intensive OS that only Apple could support (another currently popular talking point is "iOS 7 isn't flat, it has depth" as if other OSs don't). Of course Android mostly sells cheap phones, that is given. Doesn't matter what the actual sales figures are. Forget the old argument that Apple places battery life over silly resource intensive things like widgets. Hammer it home with multiple articles (this is essentially a rewrite of the popular article from yesterday: <a href="http://www.allenpike.com/2013/ios7-catch-me-if-you-can/" rel="nofollow">http://www.allenpike.com/2013/ios7-catch-me-if-you-can/</a>) and back patting links and retweets. Charge people thousands of dollars to get into your inner circle of spin via sponsorships of your blog or podcast, rinse, repeat.
I think every point is overstated.<p>- Most high end apps already have custom views, they're not relying on standard UIKit elements: Evernote, Tweetbot, Fantastical, Spotify, Audible, Alien Blue, etc.<p>- Web apps can skimp a bit on the transitions without feeling useless and out of place and they won't have any trouble reskinning. Especially for the standard blog template he mentions.<p>- As far as the 1 pixel lines, maybe it's a stylistic element that android can't copy easily but I don't see this as a huge advantage
Here's what I think is interesting. When design works, when it's value is immediately obvious (like the magsafe power connector), very little is ever said about motivations. But when design is controversial or has dubious merit (the blurring effect and translucency), there are a lot words spent on finding the motivation: they were playing defense, they wanted to distance themselves from competitors, they wanted to show off the hardware, etc.<p>I don't think there's ever been a design brief at Apple that has focused on the competition or this sort of flash over substance. I don't think Ive would have accepted the mission to make it different, well, just to be different.<p>I think the goal at Apple is ALWAYS the same: to delight. To create "wonder" as they like to say. Is this UI as successful as the previous UI with that objective? Ultimately, that's the only criteria by which iOS7 will be judged. I see subtle genius in places, a lot of rough edges, and some genuine missteps.
Quite the bubble Marco lives in.<p>He's somehow managed to convince himself that the iOS7 UI is the one that others will try and copy.<p>Backwards.
<i>Since iOS’ launch in 2007, people have devoted a lot of time and money to copying the UI. Samsung, of course, is the biggest offender, but the copying has gone far beyond them: almost all modern smartphones and tablets have parts that resemble the old iOS UI</i><p>Jesus, do people actually buy into this crap? The iPhone UI was never anything special; the mobile UI metaphor has remained pretty much unchanged since long before Apple got into the game.<p><a href="http://www.newsrover.com/images/screenshots/palm9.gif" rel="nofollow">http://www.newsrover.com/images/screenshots/palm9.gif</a>
TL;DR -- iOS 7 will leverage newer iPhone's Retina display and faster GPU for displaying a slick new UI that Android won't be able to copy.<p>I like the progress iOS and Android have made over the last few years. I've tried both and enjoyed features that each had to offer. I have also enjoyed reading posts from Marco's blog in the past.<p>However, I am frankly tired of all this flurry of blog posts going gaga over iOS 7 and failing to make a point.
I don't see iOS 7 as a grab-bag of eye-candy features. Having gone to all the UI sessions at WWDC and having used it for a few weeks now, I think what Apple did is make a design language / system. It's about how all the pieces work together, not so much what you think of one particular icon or another. It's aimed at a generation of users who already intuitively understand touch interfaces, which will allow developers to innovate new UI concepts that aren't as constrained by faux physical realism. If there's a "killer feature" that other platforms need to worry about, I'd say it's TextKit -- Apple historically excels at typography.
So the high DPI on Apple's devices helps keep their stupidly thin lines hard to copy, except on Android devices that have even higher DPI, where the lines are even thinner? Where does he come up with this?<p>Also, there has been plenty of copying in all directions. And not just iOS7, Apple have already copied Android's notification bar piecemeal. And that's fine, of course.
<i>while high-end Android phones have mostly caught up in GPU performance, and recent Android versions have improved UI acceleration, most Android devices sold are neither high-end nor up-to-date</i><p>Stopped reading.
I can't believe nobody has pointed this out: <i>The iPad mini does not have a Retina display</i>. The iOS 7 home screen labels look gross on it. Apple is not making the competition obsolete, but its own devices (intentionally or not).
A defense against Android it is, but Marco as a huge Apple fanboy wouldn't even want to admit this if he were shot otherwise. I have absolutely no problem with Apple reiterating their products and software but what I cannot stand is them acting as if they were the first whilst most of the time it is clear that they are imitating the competition and just rebranding it a bit.<p>The worst of all of this is, is that nobody seems to mention this but when it happens in the other direction (the competition imitating Apple), it will cause serious outrage.
What am I missing here? I haven't dug too deep into iOS7, but on the surface it looks like a cosmetic upgrade with new icons, a parallax background effect on the home screen, a blur effect for overlays, and some smooth transitions. None of this hasn't been seen before, and a lot of it looks derivative. I viewed it as a "catch up to Android/WP8" not a step forward.
iOS is not defense, it's about improving the product. Thinking just in terms of corporate strategy doesn't really get to the heart of what Apple does - make the product amazing almost in a total vacuum. That keeps them from chasing features or markets.<p>Thinking that Apple's design is made to do something Android can't do and to make devs rewrite their apps is an incredibly cynical view of what Apple does.<p>I think Apple is trying to really move their platform forward for their customers. They aren't fighting android, they are building better products for their paying customers.
Some incredible conjecture here. Assuming that Android is caught with its pants down and will desperately try to "catch up" with Apple (the other scenario is that Android has diverged dramatically, and if anything this is Apple catching up with Android, but I hardly expect someone like Marco to ever spin it that way), the notion that the new UI rudiments on iOS 7 are intense on GPUs -- and thus out of the capabilities of lower-end devices -- is incredibly presumptive. I haven't installed the beta of iOS 7 on any of my devices to pull the metrics, but it looks incredibly mild on the GPU (effects like layered blurring or transluency are an absolute laugh for any modern GPU, even on very low-end devices). This does not look demanding on the shader or fill rate whatsoever, which of course Apple would avoid because the GPU can be very expensive on the battery, and can monopolize the memory bus.<p>This is all quite funny regardless. Samsung had parallax and accelerometer (later gyroscope) based interfaces for <i>years</i> in their TouchWiz shizzle, just as Google heavily pushed 3D interfaces (see RenderScript). I would never argue that it is identical to what Apple has introduced, but once against from the zeitgeist of Apple fanatics you would believe this is the next step brought to us from Apple.
IMO after using iOS 7 on the iPhone and iPad I can say it's OK but it's nothing great though .. a few of their new APIs are cool too I guess -- honestly I was expecting more and better from apple considering how much they have running on the iOS game
>Most imitating efforts will need to be redone or abandoned to look current. And what will happen if people try to imitate iOS 7?<p>>Presumably, Apple has a few new patents for iOS 7’s interface and behavior. As we’ve seen, this won’t prevent copying, but it can at least increase the cost. Any efforts to copy the new UI are going to have a dark cloud of potential litigation hanging over them.<p>This is strange.<p>Lets see the design principles behind Metro:<p>1) Content over Chrome<p>2) Authentically digital<p>3) Concentration on beautiful typography (see how it caused Google and Apple to talk about fonts in their Holo and iOS7 UI overhauls)<p>4) Removal of faux realistic and 3d elements<p>5) Flat look<p>6) Tasteful, subtle animations during transitions.<p>See the image on the left here.<p><a href="http://www.redmondpie.com/ios-7-vs-ios-6-side-by-side-visual-comparison-images/" rel="nofollow">http://www.redmondpie.com/ios-7-vs-ios-6-side-by-side-visual...</a><p>Apply the above principles to it in your mind.<p>See how similar it is to the image on the right. Ask someone else to take their opinion.<p>In fact to me it appears that Apple has in some places gone more overboard with the above principles than even Microsoft.<p>From DHH's article <a href="http://37signals.com/svn/posts/3536-apple-the-organizational-rorschach" rel="nofollow">http://37signals.com/svn/posts/3536-apple-the-organizational...</a><p>>As we watched Apple unveil iOS7, the 37signals Campfire room quickly turned to awe of what they had achieved. A redesign so shocking and deep bestowed upon a product so popular left many mouths agape. Whether you happened to like the final product wasn’t as relevant as marveling at the vision, drive, and sheer determination to pull it off.<p>>Apple has a way of making people feel like that.<p>>But what followed next is at least as interesting: We all sought to explain just how they did it. Is it all Ive’s eye? Is it that they explore more ideas than anyone else? Is it never accepting “good enough”? Forgoing customer input and trusting their own instinct? Hundreds of triple-A designers and developers?<p>I needn't even quote Gruber.<p>This is not to say there's nothing new or no innovation in iOS 7(there is), or even that Apple is wrong to copy(it is not) or that I think it's an exact copy(it's not), but it makes me feel Microsoft's designers(who DHH implies are F level) are basically chopped liver who are destined to live in obscurity. There isn't even a passing mention of them!<p>Can you imagine the reactions of the above writers if the situation was reversed? Remember "Redmond, start your photocopiers."?<p>I am not sure if I am missing something here, someone new to their leanings might even mistake it to be parody or sarcasm.