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Chasing the Money: Stop Trying to Raise. Start Trying to Sell

52 pointsby coglethorpeabout 16 years ago

9 comments

spolskyabout 16 years ago
Yes! I like this.<p>One problem, from the VC's perspective, is that if the startup starts selling successfully, they may not NEED VC.
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anigbrowlabout 16 years ago
Awesome advice. I'll just tell the landlord, supermarket, phone company, and other suppliers that I'm trying to sell my product before I've raised money and they should be proud of supporting a venture whose founding members and first hires are all willing to work for fresh air.<p>Sorry for the snark, but I'm in a position like this just now. I am in fact working for nothing at present and stretching out a small personal windfall in order to do it. I'm lucky and grateful to have the freedom to do that. We're not a tech startup so our needs are a bit different from grab laptop, update SDK, churn out code - but even so, unless you happen to have deep pockets it takes time and money for any business to make its first sales (which in our case are b2b and thus not free for the customer). I could not and would not do this if I had kids or if Mrs Browl didn't have a good job that allows me to risk my time participating in this venture I'm working for.
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alain94040about 16 years ago
Great advice. Don't let the headline prevent you from reading the actual blog entry. It walks you through a real-life dialogue. You can't escape its mechanical precision: you will be forced down the path of thinking "what an idiot I am of going after VCs now".<p>This blog post is the difference between teaching the theory ("I understand the argument") and experiencing it ("now I get it").
FiveFiftyOneabout 16 years ago
I've often wondered about the sanity of using VC funding as a metric for measuring the success of a start up. If your business is simply developing tech to raise funding, then you're existing in a vacuum. Abraham Lincoln would have made a create start up founder:<p>"Labor is prior to, and independent of, capital. Capital is only the fruit of labor, and could never have existed if labor had not first existed. Labor is the superior of capital, and deserves much the higher consideration. Capital has its rights, which are as worthy of protection as any other rights."<p>"The penniless beginner in the world," he once explained, "labors for wages awhile, saves a surplus with which to buy tools or land, for himself; then labors on his own account another while, and at length hires another new beginner to help him." This steady, gradual advance, Lincoln insisted, is "the prosperous system, which opens the way for all — gives hope to all, and energy, and progress, and improvement of condition to all."<p>Sage words.
abalashovabout 16 years ago
I think a comment below really hit it on the head: "If you spend the same amount of effort chasing paying customers, as you do chasing VCs, you'll be able to pay all your bills and then some with your revenue."<p>I know some folks who spend years of their life (and more than that, in terms of its physiological and nervous impact, probably) chasing funding. If they just bothered to make small sales and steadily grow revenues - ideally, bt not necessarily recurring - during this period, they wouldn't need funding. And if they wanted it, they could get it on infinitely better terms, not because the VCs really care about how cash flow-positive they are (it's the marketability potential that impacts the valuation on exit in an acquisition, not concrete P/L--that matters more in IPO, which is really not practical for the moment), but because they really are in the position of not actually needing it to survive.
_piusabout 16 years ago
This is one of the best VC blog posts I've read in a while.
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terpuaabout 16 years ago
A great read indeed. I recommend Steve Blank's book for further reading on getting <i>and</i> developing customers: The Four Steps to the Epiphany - <a href="http://www.cafepress.com/kandsranch.58024175" rel="nofollow">http://www.cafepress.com/kandsranch.58024175</a>
edw519about 16 years ago
pg says "Make Something People Want"<p>I'd go one step further, "Make Something People are Asking For"<p>If you're making something people want, but don't yet know they want, you might be tempted to raise investment first.<p>If you're making something people are already asking for, you won't have much time for VCs. You'll be too busy fulfilling the customers who are knocking your doors down.<p>Sometimes it's nice to see someone say something that oughta go without saying.
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paul9290about 16 years ago
The east coast Internet entrepreneurial road vs the west coast. The latter is much tougher!