Your user experience really needs some fixing up. I won't talk too much about your UI, because you said you're working on that, and it has HUGE flaws right now (you sign up and the first page you reach is like a void).<p>Your user should be guided through the experience of finding out about and beginning to use your product. The big "click me" button on each page should lead on naturally in every step.<p>Hire a copywriter and an experienced UI designer (not a "leet gfx" designer). I would say with 99% certainty that all of you working on this are programmers. It shows.<p>The experience has got too much friction. In fact, I didn't install your plugin in the end, which means you've failed for me. The "Download" button just dumps me at the "this webpage tried to install an application..." toolbar, and a login prompt.<p>Really, the big problem is.. it's a plugin.<p>Plugins can be great, when used correctly. My definition (please correct me) of correct use of a plugin is to enhance an experience. So, if a user wants a faster/more convenient experience, they can opt to install your software to do that.<p>Requiring a plugin to be installed causes a lot of friction in the user experience. I don't know much about your site, and you're asking me to install your software? I don't know you, I haven't used your service and I don't have a relationship with your service, so it's not something I will do.<p>And, even then, if I do install a plugin, I have to relaunch my browser (okay, not true for IE). Huge roadblock. I have loads of tabs open, maybe some streaming media going on, I don't want to lose all that.<p>What if i'm using a browser that doesn't support plugins, or I'm surfing from school/work (two of your IDEAL markets) and the system doesn't allow plugins to be installed (likely). Or (just checked) what if i'm using IE? No luck.<p>You could implement everything you want to do here with javascript. That is my recommendation. Sure, you can have a plugin to enhance your features, but make it something you find out about after you've signed up and tried it, otherwise people will feel like you're forcing plugins down their throat.<p>Excuse the lack of co-ordination, I wrote this post as ideas came to me.<p>I've dropped you an email too, if you want get more feedback.