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Rise of the full-stack marketer

5 pointsby dennybritzalmost 12 years ago

1 comment

znmebalmost 12 years ago
&quot;too many startups building great products that people never find out about.&quot;<p>I&#x27;m going to call bullshit on that. If your product stinks, all the marketing in the world won&#x27;t save it. I challenge you to name one <i>great</i> product out of Silicon Valley that languishes in obscurity.<p>If a startup has a great product, they need a sales force <i>actively</i> prospecting, qualifying, and closing win-win sales. &quot;Inbound marketing won&#x27;t do it, social media won&#x27;t do it, search won&#x27;t do it, advertising won&#x27;t do it. Revenue is for closers.