As someone who used to work in the web hosting industry, this article completely ignores the technical side of things of handling _THAT_ much attention.<p>I've seen startups be hosted on shared hosting plans, get a boat load of traffic, the site gets suspended, and they are dumbfounded as to why it happened!<p>If you spend the amount of money to launch a start up, get a beefy server, load balance it with at least Varnish, and do some load testing before going on mainstream media. Nothing is more embarrassing as when your site tanks after being advertised on National television.
Another piece of advice (equally for live or non-live TV): Keep mentioning your company name in your answers, even if in a normal conversation you wouldn't. This means if your conversation gets edited heavily (which it will if it's recorded TV) you'll make sure to get your company name in there at least once.