Isn't the real solution to avoid "me too" solutions in crowded spaces? If you can't segment or develop a unique appeal to a niche when you are starting out it's not clear how much value you will be able to create as a startup. An established company may launch a "me too" as a part of a brand extension or to have a complete line of products, but I can't think of a good reason for a startup to do so.
Forward idea<p>A bit off topic, but while we are on the Back/Forward subject, I am suprised why there is no standard for implementing a "Forward Link" meta tag for website.<p>For example in HN news there are pages (next page), and so do most websites. Wouldn't it be great if there was a meta tag that specifies what this logical next page is... and pressing the forward button will take you there!