Most of the time when people here denounce an article as substance-free drivel, I think they're being too critical and maybe a little arrogant.<p>But this time, let me be the first to say outright: don't bother with this one. The triteness will make you sad.
<i>Aiiyyeee!!</i> "6. Build Your Personal Brand"<p>Whilst the other steps[1] can be done privately, without annoying anyone, <i>Personal Branding</i> by definition is about enforcing your success on other people.<p>"Personal Branding" can lead to an instant NO for positions. You are pigeon holing <i>yourself</i> and people may have bad experiences with that pigeon hole.<p>----<p>[1] They seem to be of the garden variety "Work hard and focus on results" advice. Note, they give no advice on how to enjoy life