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Prim (YC S13) Does Your Laundry. Pickup, Wash, Fold, Delivery, Awesome

100 pointsby caoxuwenalmost 12 years ago

48 comments

cletusalmost 12 years ago
Scott Wiener came to Google and gave a talk about pizza in NYC [1]. It was an interesting talk but one thing I remember was this: he said that you can&#x27;t just cut up a sell a pizza by the slice and replicate what you have in NYC.<p>The point of this is that pizza by the slice is a culture that comes about and continues to exist for historical reasons, namely that Manhattan (in particular) is densely populated and people walk a lot, which has a bunch of other consequences. You can&#x27;t just replicate that.<p>Also in NYC we have wash and fold laundromats. I walk five blocks to work and pass four of them on 8th Avenue. They&#x27;re open 7 days a week (one from 7am-11pm every day). They will pick up your laundry and drop it off or you can drop it off and pick it up yourself.<p>Typically you pay $0.60-1.00&#x2F;lb (plus something per load) for this and drop it off in the morning you get it back the same day. There are historical reasons for this but again it survives due to cultural and infrastructure reasons.<p>So something like this doesn&#x27;t really work in low density car-dominated locales like the Valley.<p>I&#x27;m a little confused by Prim because ultimately they&#x27;re just a courier service for clothes that subcontracts the cleaning to local laundromats. Okay...<p>But I question the demand for this given the economics and different culture.<p>This also highlights to me the benefits of living high-density as lots of things become possible. Effective public transport for example.<p>[1]: <a href="http://www.youtube.com/watch?v=mayGAx9ngvo" rel="nofollow">http:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=mayGAx9ngvo</a>
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gfodoralmost 12 years ago
First-world problem? Sure. It&#x27;s pretty hard to not laugh at the image of the surely brilliant Stanford engineer doing laundry for hipsters in the bay area burbs instead of out curing cancer.<p>But, think about what happens if this actually works out. Think about the amount of time that will be returned to people, at scale. Think about the amount of capital that will be freed up. Think about the amount of resources that will be more efficiently allocated. Having a washing machine in every household, if you step back, seems more than a little wasteful. Imagine giant uber-laundromats, akin to Amazon&#x27;s fullfillment centers, that squeeze the last bit of efficiency out of the problem of ingesting dirty clothing on one end and spitting out freshly pressed, super-clean items on the other, and the logistics therein.<p>It&#x27;s only a first-world problem because it costs $25 a load, which is absurdly expensive for most families. But what if it were $2.50? $0.25? Free if you watch an ad on your TV? Then it becomes truly disruptive.
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marknutteralmost 12 years ago
Yet another startup that caters to the 20 something tech crowd with too much disposable income and too little free time on their hands. Do people in Silicon Valley ever leave spend time outside Silicon Valley?
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wimlalmost 12 years ago
I&#x27;m under the impression that pick-up-and-drop-off laundry has been a common business in larger cities for the last, oh, century or more? Is this just a &quot;...yeah, but this time it&#x27;s on the Internet!&quot; business model?
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cwilsonalmost 12 years ago
I&#x27;m a subscriber to this service and I can verify it is awesome.<p>I&#x27;m rarely home (nor does my apartment or building have machines), the wash &amp; folds close to me are known to lose laundry, and I absolutely don&#x27;t have time to sit around and wait for my laundry in a laundry mat (you know, startup taking up all my time).<p>This service is maybe $5 more expensive than taking it to a wash &amp; fold yourself, so it&#x27;s a no-brainer.
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physcabalmost 12 years ago
I would have loved this service when I was in grad school. I lived a mile from the nearest laundromat, and I would have to put a load in my backpack and truck it over on my bike. Laundry took literally all day to do. Add in bad Florida weather and the experience was downright miserable.<p>I wonder if it would be cheaper to crowdsource laundry service, like an airbnb for laundry. My washer is unused all day and it would be awesome if I could rent it out. My roommate tends to be at home too during odds times of the day and probably would be willing to do loads if it meant getting paid a nice fee.
napoleoncomplexalmost 12 years ago
I had an argument about these type of services when Instacart showed up, not a well-thought out one, but here goes.<p>My first thought with these services is always &quot;that&#x27;s cool!&quot;. I&#x27;ll save time, won&#x27;t have to bother with some boring task etc, no more inconvenience! Same reaction with Instacart. Then I questioned that reaction. The store where I buy all my food is roughly a 100m away from my apartment, and it takes me roughly 10 minutes to get there, buy food and get back. Yet I still find it inconvenient. And after I get rid of that inconvenience, there will be something else that will start to bother me, a smaller inconvenience than the last one, but still bothersome. So where does it stop? I always think of those kids you see around, whose life has been completely removed of all unpleasantness by their overprotective parents, and who are spoiled&#x2F;irritating beyond belief. Will we all turn into that?<p>Expanding on that, we probably won&#x27;t all turn into that in the near future, because the inconvenience that we&#x27;ll have removed will be taken care of by another human being, who in turn will take on all the unpleasantness. So there will be a class of people who do all of the &quot;boring&quot; work so the top class can &quot;do what they want&quot;. It&#x27;s already long established in things like house-cleaning, gardening etc. And the argument I get into is, why do &quot;we&quot; get to do what we want, and &quot;they&quot; get to do the work we (and in most cases they) find a waste of time. The counter-argument I get is it&#x27;s a job, people get paid, and people can make any work enjoyable for themselves, even if it&#x27;s picking up groceries&#x2F;laundry for others. And I argue that if they can make any work enjoyable for themselves, why the hell don&#x27;t we make picking up groceries&#x2F;laundry enjoyable for ourselves? Or is making a boring task enjoyable again reserved for that other class of people, who don&#x27;t have the means to avoid it?<p>This is quite a tangent, and I still think it&#x27;s a cool idea, we&#x27;re all working on projects which serve to remove pain-points for people, and abstracted away, you could argue my points for any business in the world.<p>Still, I&#x27;d like a start-up that instead of shifting my inconvenience to other people, removes my feeling of inconvenience itself. Once someone teaches me that, I&#x27;ll be set for life. Maybe we can revive Marcus Aurelius and give him a few million dollars.
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redthrowawayalmost 12 years ago
Come on, Xuwen. You run a laundry service. Your shirt should not look like it&#x27;s spent the last week on your floor. The guy with the faux hawk is wearing a shirt that looks how I want my shirts to look. The <i>very least</i> you can do is use your own product and show why it rocks, and that means wearing a freshly cleaned shirt.
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bobwaycottalmost 12 years ago
Next, we&#x27;ll see the return of the milk man and we&#x27;ll almost be in time for living just like exactly a century ago. These are not fresh, new ideas.
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cbhlalmost 12 years ago
I&#x27;m confused.<p>Purple Tie does laundry at $1.69&#x2F;lb (10 lb minimum, so $16.90 minimum) and also does pick-up at home.<p>How is this better?
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corporalagumboalmost 12 years ago
It&#x27;s interesting to see the great lengths the TC writer goes to to justify (primarily to himself, it seems) this idea as socially valid. I would have thought the efficiency benefits of passing off home labour to specialised businesses would have been patently obvious, especially to a technology journalist. Do we <i>really</i> still stigmatise people as being &quot;lazy&quot; just for wanting to focus on their specialisation?<p>I also notice a similar prejudice among commenters here. Come on people, this is basic economics.
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bigchewyalmost 12 years ago
I&#x27;m confused by all of these start ups that appear to be trying to disrupt TaskRabbit. From my perspective, Prim seems to offer the exact same service that I can hire via TaskRabbit so will have the same overhead cost structure (tech, marketing, etc.) but limited revenue opportunity (only clothes washing vs. any task). My TaskRabbit does my laundry and then also does whatever else I want. She does the laundry at her house, using idle equipment that she already owns.<p>What am I missing?
nayefcalmost 12 years ago
I don&#x27;t get it. Online laundry shops have been there for years. I&#x27;ve had my laundry picked up, washed, folded and delivered a few times.<p>Why does it need a Y-Combinator backed-startup? Can&#x27;t wait to see a job posting asking for a &quot;full-stack engineer&quot;. This is a typical laundry business: there&#x27;s hundreds of them everywhere, all &quot;startups&quot; (in the original non-techy sense) who make money. They don&#x27;t need a Techcrunch article, or any of that hype.
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kfkalmost 12 years ago
I keep thinking that logistics is THE issue here. I understand all the comments criticizing the idea, but the idea is awesome! Who would not say otherwise? Pick up laundry? Amazing! I want it now!<p>But the question is on the margins and prices. Sending a truck around is no joke and it costs money. You clearly see it because Prim drops USD 10 after the first bag. That is huge (40% discount guys).<p>How would I go about this? Create a scheduling service. Tell people their price drops if they find other people in the neighborhood. Tell them you make it cheaper if they schedule a day of the week. Reduce the requirement. 1 bag is big for a single person, but maybe half bag no, and what about if you say, ok, if you find another half bag 0.5 km from you we come anyway?<p>Look at this 2 dimensions: price and quantity. You can reduce price, you can reduce quantity (the half bag), you can reduce both. Then apply these 2 dimensions to a group purchasing model. You get benefits all over the place: incentive for customers to invite other customers, no risk in running on negative margins and better deals with the laundries.<p>You really can play a lot with this once you look at the real aspect of the problem, which is logistics. I would love to hear your comments on this guys, this is an issue many similar start ups face.
ghshephardalmost 12 years ago
I Just did my laundry in a Singaporean Laundromat last weekend (Thompson Plaza) - One thing that sets them aside, is that in addition for &quot;Self Service&quot; - where you pay $15 to use a (small) washing machine and then a Dryer, you can also have your laundry done for you at $2 - $4 per item. They will basically put your laundry in the Washing Machine, then Dryer (at too hot a heat, I noticed - never Dry your laundry with the highest setting), and then fold it and put it in a bag for you.<p>You need to drop it off, and you need to pick it up.<p>My bag of laundry that I did for $15 ($5 washing Machine, $10 Dryer, on medium - so 1 Hr, would have been $10 if I had used it on High) - would have cost me $60 if they had washed it for me - And I had to both Drop it off, and come pick it up.<p>There was a very large queue of laundry waiting to be completed.<p>Prim should immediately look at expanding into Singapore - there is clearly a market for this service - and I have every expectation that something more convenient than having to drive your laundry over to a laundromat would be a big hit - at least with the people who drop their laundry off at Thompson Plaza.
pfischalmost 12 years ago
Why is this on tech crunch at all? This is not a tech business or even special in anyway.....<p>You don&#x27;t need any VC money to do this....this is like running a baby sitting service....
ajiangalmost 12 years ago
So now we have the Uber for housecleaning, laundry&#x2F;dry cleaning, cooking, shopping, babysitting(?), and at some point everything else under the sun that falls into the consumer home services umbrella. These business use technology and economics of scale to deliver convenient on-demand services at a reasonable price, with the thesis that the price becomes increasingly more reasonable with continued local density and national scale.<p>Is there a path to this where a large home services company is formed as a roll up of all of these types of services? Once the actual services and logistics models are proven and ironed out, it would at least on the surface appear to be many major benefits to a roll up: additional scale economies from logistics &#x2F; transportation, cross-training and utilization of the service workforce, single platform for payment, cross selling services, and of course your run of the mill shared services among legal, HR, accounting, etc. I think to me the point on cross training and utilization of the service workforce is especially poignant, as these services see a lot of demand volatility, so having multiple service lines help smooth out labor productivity.
rdlalmost 12 years ago
This seems awesome -- I wonder if there&#x27;s a market in offering this as a perk for employees, either just doing normal pickup&#x2F;etc. at home, or letting smaller startups offer onsite laundry dropoff&#x2F;pickup as a perk. It would kind of suck to take your clothes to work if you took transit, but if you drive, throwing a bag of laundry in your trunk and picking up a bag of clean clothes on the way home would be easy.
uniclaudealmost 12 years ago
I&#x27;ve been using a similar service for a while in Japan (there are a lot of those here), <a href="http://www.wash-fold.com/" rel="nofollow">http:&#x2F;&#x2F;www.wash-fold.com&#x2F;</a>.<p>This said: Prim is cheaper (like, half the price!), offers a guarantee, and deals with a third party laundromat, which is a good idea for scaling.<p>Cool.
netcanalmost 12 years ago
Sheesh. The objections on this thread (SV bubble), expected objections (first world problems) and counterarguments to both (don&#x27;t worry! time saved will go to raising kids, curing cancer &amp; cooking quinoa!) make this discussion sound so puritan.<p>Curing cancer is great. So is raising children. Exercising. Reading. Etc. But are we saying that a laundry service is only valid if it can be justified with time spent on something wholesome or saintly? Prim sounds quirky in that it&#x27;s startup-ish, but basically it&#x27;s a service that does your laundry. Some people don&#x27;t want to do their own laundry and will pay money to have someone else do it. Simple.<p>Do people that start a business doing other people&#x27;s laundry really need to justify themselves?
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healthenclavealmost 12 years ago
In India we have had PRIM for decades and we call it DHOBI (The Washerman). They will come down to your place, take your clothes, Wash , Iron and Starch your clothes (also dry clean on request). Deliver them back to your place. Sometimes within the same day or the next.
Pradeepvalmost 12 years ago
Kudos on your startup. This is a lesson that business need not sound glamorous, it&#x27;s all about finding someone to pay for it. With scale, it looks like you can make it work and keep the prices reasonable. Do ignore the negative comments and good luck!
sacriliciousalmost 12 years ago
Mazel Tov, if people in underserved markets find online arrangement and pricing simplicity a real value-add, more power to &#x27;em. However, I live in &lt;insert large city here,&gt; where the local laundromats all do free pickup as a service anyway, so I have a hard time not thinking that for urban areas &#x27;just walk the street nearby or talk to your neighbors, people!&#x27; Or, just do your laundry like you do your dishes in places that have machines in your building - unless you&#x27;re so important and valuable you have a staff to arrange these things.
pairingalmost 12 years ago
So few apartments have laundry in SV. Seems like a great place to launch this service for those of us who don&#x27;t work at a company that provides laundry.<p>Having to spend 2.5 hours on weekends for laundry is a huge time sink for me. By the time I find a washer, find a dryer, and then run a second dry cycle because the first one didn&#x27;t dry the clothes I&#x27;ve wasted good portion of my day on laundry. I can&#x27;t leave my complex because then I&#x27;d be the neighbor who leaves clothes in the dryer all day. I&#x27;ll have to checkout Prim!
HaloZeroalmost 12 years ago
So quick question, what happens if I stuff that big to it&#x27;s max? Most places charge by the pound and by the type of clothing, is there any economical issues involving that?
cafardalmost 12 years ago
Is it raining on the parade to remark that there are services that do this right now? Sterling Cleaners, for example, in the Washington, DC, area has been around for ages.
codexalmost 12 years ago
This looks like a horrible business. It&#x27;s old (one of the world&#x27;s oldest professions) and it doesn&#x27;t scale (huge marginal cost). It uses unskilled labor with repetitive motion--factory like conditions. Competition is fierce: a dry cleaner already exists on practically every city block. Can someone explain the innovation? To me it looks like someone who wants to do a startup more than they have original ideas.
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kaolinitealmost 12 years ago
The laundry company I use (in the UK) are pretty awful. They only tumble-dry on a high heat and when I first tried them (as a naïve 19 year old who figured all clothes could be tumble-dryed unless they were silk or whatever) they shrunk about £500 of brand new clothes. Looking back, I feel stupid for not checking the labels, but I&#x27;ve since found it very hard to find clothes that are ok at high-heat.
lyimealmost 12 years ago
I have used Prim a few times and have been extremely satisfied by the quality of the service. It&#x27;s also very refreshing to see the founders go out of their way to satisfy the customer.<p>In one instance I had to change the delivery by a few hours since I wasn&#x27;t going to be home and I got an instant response. Yin Yin personally delivered the washed clothes when I was home.
foobarbazquxalmost 12 years ago
Even if I have the money, I don&#x27;t want more human servants, I want more automation so that the sum total of menial work done by people goes down. How about a robot that does laundry? I&#x27;m thinking of a third robot that interacts with our existing and totally fabulous washing machine and dryer robots instead of a human.
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nedwinalmost 12 years ago
I&#x27;ve been using these guys and they&#x27;re great. Obviously they&#x27;re thinking hard about every element of the service experience.<p>While there are plenty of places that do this kind of thing, none are delivering great service at the scale they&#x27;re shooting for.<p>No doubt this isn&#x27;t the last service they&#x27;re going to improve via service design.
hardwaresoftonalmost 12 years ago
I had this idea, though I envisioned hardcases with RFID tags and a laundry robot that read them -- But nice to see it was a good idea.<p>And yeah, it&#x27;s a solution to a first world problem that only really occurs to 20 something tech crowd people, but, in the end, there&#x27;s a market, and they&#x27;re serving it. Simple as that.
matthiasbalmost 12 years ago
Marriott just charged me $200 to wash a single bag. I did not realize it would be so expensive. Each item had a safety PIN with a number I had to remove myself. This service sounds like something I would be interested in when I am traveling and I don&#x27;t want to carry a heavy luggage with me.
imcqueenalmost 12 years ago
Are you trying to sell this to businesses as an employee perk or just DTC right now?<p>I&#x27;m guessing most employers who offer this service have people bring their clothes on site to be picked up (anyone with experience please weigh in). Your angle is to eliminate that piece, so that may be a good selling point.
retr0halmost 12 years ago
<a href="http://tctechcrunch2011.files.wordpress.com/2013/07/prim-co-founders-from-left-xuwen-cao-and-yin-yin-wu1.png?w=512&amp;h=415" rel="nofollow">http:&#x2F;&#x2F;tctechcrunch2011.files.wordpress.com&#x2F;2013&#x2F;07&#x2F;prim-co-...</a><p>I hope they fold better than his shirt expresses.
xoe26almost 12 years ago
It bothered me that the two co-founders are wearing creased unironed t-shirts with their company logo on them.<p>If they&#x27;re not fussed about wearing clean ironed clothes for a photoshoot why should I trust them with my laundry.
duiker101almost 12 years ago
25$ to avoid loading your washing machine? damn! That is real laziness.
CRidgealmost 12 years ago
When co-founding a laundry related service and promoting it in a photo while wearing a branded t-shirt, wouldn&#x27;t it be a good idea if that t-shirt wasn&#x27;t full of wrinkles? ;-)
wglbalmost 12 years ago
I think this is a cool idea, and wish the founders success with it.<p>One tangential phrase stood out to me: <i>give them a copy of your key or send a photo of it</i>.<p>Interesting.
newsignalmost 12 years ago
The most tedious and boring part of laundry is ironing and i guess it is not included(?) - they say &#x27;fold&#x27; but it doesn&#x27;t mean ironing(?)
pbreitalmost 12 years ago
Does anyone know about how many pounds in one of their bags? How does the pricing compare to $1&#x2F;lb (with free pickup&#x2F;delivery)?
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ryanobjcalmost 12 years ago
A pretty awesome idea!<p>I wonder how the competition with the wash and fold at the corner near me would work?<p>Not having to walk it over seems pretty nice though...
ajaymehtaalmost 12 years ago
I&#x27;m a user, Prim is awesome. Hoping they branch out a bit, and can help me do my dishes too (only 50% kidding).
kefsalmost 12 years ago
I think the last sentence of the faq has a typo:<p>&gt; <i>We will bend over backgrounds to resolve your concerns.</i>
retubealmost 12 years ago
TIL in the US people don&#x27;t have washing machines.
taurathalmost 12 years ago
Next we need Priss. The laundry service with a sneer!
seigealmost 12 years ago
changing the world, eh?
snitkoalmost 12 years ago
An unfortunate name in the light of PRISM revelations.
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