Actually, a new one every day for a month: <a href="http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days-of-change" rel="nofollow">http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days...</a>
I know plenty of people will make "rearranging the deckchairs on the Titanic" comments, but it's not like doing this will have diverted huge amounts of talent that would be used making an amazing app or something.<p>Their old logo looked very outdated. Apparently there are 30 days until we see the final new one (?!) so I'll reserve judgement, but a little rebranding could be good for Yahoo at this point.
It's really cool seeing Yahoo shake itself and try to rebirth itself in 2013. Maybe it'll grow again, maybe it'll all be for naught, but it's really cool watching these signs of life.
The 'oo' does seem to look quite a bit like an infinity symbol. And if I had to guess, I'd say it's intentional.<p>However, it's not as obvious what branding message it's supposed to convey. Unfortunately, my first thought was something like: "Don't count us out, we'll be around forever!" Which probably isn't a good message. Other visual effects, e.g. the negative space in the FedEx logo, are more obvious.<p>Then again, maybe no one noticed it. Or maybe it's just a sideways 8.
Seems like its designed by Jonathan Ive. Who likes these colours?<p><a href="http://jonyiveredesignsthings.tumblr.com/" rel="nofollow">http://jonyiveredesignsthings.tumblr.com/</a>