Who doesn't like to drive around in an uber? The premium aspect of this really sets it apart. Cabs are easier to come by, however for those special occasions where you want to show up in something a little fancier - an uber is definitely a requirement.
This wasn't particularly insightful. "solve a real problem", "listen to customers", and "be accessible to your market" you could replace Uber with Company X. A more specific analysis would have been interesting.