"While Zillow’s press release doesn’t say how the acquisition will be structured, it looks like the company plans to leave StreetEasy alone."<p>Ah, that's rich. It's true until A) there's any sort of disagreement or B) StreetEasy doesn't hit whatever revenue targets that Zillow sets for them. Might be weeks, might be months, might even be years. But there is no world in which Zillow owns StreetEasy but doesn't impose any changes on them.
Streeteasy has a terrific brand in nyc. Given that they have 1.2m monthly uniques and 7M in revenue, I'm surprised that the acquisition will not have an impact on zillow revenue projections. Guess if you do $200m in yearly revenue, an extra $7m is only a ~5% bump.