That he thinks of "hiring" a "co-founder" is perhaps telling.<p>ADDED: On the flip side, us techies shouldn't co-found a company unless we're willing to pitch in when "<i>[...] we found sales in other channels that required late nights of packaging (and lots of manly muscles)</i>" (or, I'd add, womanly muscles, women have their place in this sort of work too). As I like to say, "You shouldn't be too proud to sweep a floor."
Why build an online store from scratch when it's obvious that's not where the value-add is? Use something like Shopify and focus on the business. Don't use a lack of technical expertise as the justification for failure. Keep moving.
If he's looking to hire someone, it would help if he included the name of his company or link from his post.<p>I ended up finding it in small letters under his profile picture.<p>Also, saying "hiring a co-founder" is basically like saying "hiring a wife". You don't hire either one of those if you're looking for a partner. If you're not looking for a partner, you hire a contractor that will get the job done.
Well according to James Altucher he's wrong. You don't need a tech co-founder, just contract it out to the lowest bidder ;<).<p>#8 on <a href="http://thoughtcatalog.com/2013/the-ultimate-cheat-sheet-for-starting-and-running-a-business/" rel="nofollow">http://thoughtcatalog.com/2013/the-ultimate-cheat-sheet-for-...</a>