I have a web app that helps small ecommerce merchants process their orders faster. Users pay about $25 per month. I'd like to send an email out next week, informing them of a price increase to $30 from next month onward.<p>- What are some examples of emails that work, and some that don't?
- What is a good 'Subject' line?
Don't.<p>Instead, grandfather existing subscriptions. Let them stay on the same price. They will appreciate it and they will be less likely to cancel their subscriptions in the future. Only change the price for new subscribers.