"I don't know how to find qualified people and can't tell a brilliant genius from a no-talent ass clown. Hmmmm... what to do, what to do. Hey, wait a minute, people keep saying this "Google" place has smart people. Well gosh, they must have figured this stuff out. I know! I'll just hire Google employees, since I don't have any other clue about what to do. Hurray, my talent problem is solved!"
A quote once used to motivate a team that would build a product which would change the face of computing forever, now repurposed to get people to think on how to get other people to click on ads...<p>Oh I love you Silicon Valley :)