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Ask HN: Freelancers, How much time do you spend on marketing?

5 pointsby covgjaiover 11 years ago
How much time do you spend on marketing? also, please specify the marketing activities you do.

5 comments

hashtreeover 11 years ago
Near zero.<p>Instead, I focus on being on the absolute top of my game (e.g. study hours a day, examine lots of open source code to improve, read research papers, etc), constantly reevaluate my approaches to improve (across the board, not just tech), doing my best to produce more than anyone else they have ever hired, and only attend meetups and conferences where I have a genuine intellectual interest. To most, this seems like anti-advice. To most, perhaps it is. I am a believer in being 100% genuine, in all regards, and &quot;selling&quot; of any sort flies in the face of this for me. I&#x27;d rather spend those ~15 hours a week most spend marketing on research, doing open-source, volunteering, mentoring, coding, etc.<p>Oddly enough, the more demanding I become as a freelancer the more success I seem to have. If they communicate well, truly want to accomplish great things, have interesting problems that push the bar, and have a great vision I am on 100% on board! If they don&#x27;t, no thank you.<p>I get too many referrals and have to decline quite a bit of work (or the great match just isn&#x27;t there).
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crevadiover 11 years ago
I spend 8-10 hours a week marketing. Activities that I consider marketing include, attending networking events, writing blog posts and sending out newsletters to my clients.
agibsoncccover 11 years ago
8-10 or less per week. I count that as sending emails to people, browsing different marketplaces, interacting with different kinds of clients (including on here).<p>I&#x27;d LIKE to start updating my blog and using twitter a bit more. One step at a time I suppose..
jamesjguthrieover 11 years ago
Definitely not enough, maybe only 2-3 hours per work which includes responding to potential clients by e-mail, blogging and refining the copy on my landing page.
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faithhwover 11 years ago
I think it depends on the way you do marketing. Choosing the right way which is suitable with your skills will save your time.