This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there.<p>Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat?<p>EDIT: there seems to be some confusion in the replies. I am not talking about this joke web site that was put up today. I am talking about the normal kitkat.com that has been around forever.
Even the 'small print' at the end is awesome:<p><i>Wow this really is small print isn't it? Look how tiny it is. How are you even reading this? Come to think of it, why are you even reading this?? This is no way to spend your break! You've just read all of that stuff about how awesome the KITKAT 4.4 is and you still haven't run out and got one? Wow, tough crowd.
As soon as I finish writing this I'm gonna get one from my secret stash and go drink milk through it like a straw. I have to keep my stash secret because my grandmother looks at me all puppy eyed if I don't share it with her. Is it still puppy eyed if it's your gran? I suppose it would be gran eyed? Or granny eyed? Let's go with granny eyed. I feel like we've just coined a new phrase. Where's the 'trademark' symbol on this keyboard? Ah here it is ™. GrannyEyed™. I wonder if that's legally binding? Hey, let's see if we can get it trending! #GrannyEyed. Tweeted. The Internet has it now. It's out of our hands. I feel like we've just started something epic. Ok, well this was a lovely chat. I'm gonna go and grab that KITKAT now. Fancy a break?</i>
Try to bring a standard-formula KitKat to a warm-weather climate, and you'll realize the promises of "Universal Compatibility" and "Unlimited Stand-By Time" are dangerous, messy puffery.<p>Where's the FTC when we need them?<p>(KitKat does use a different melt-resistant formula in hot places like Malaysia: <a href="http://www.nestleprofessional.com/uk/en/SiteArticles/Pages/Facts_About_KitKat.aspx?jse=0" rel="nofollow">http://www.nestleprofessional.com/uk/en/SiteArticles/Pages/F...</a> )
This is great marketing. The corresponding Google page is good, too. <a href="http://www.android.com/kitkat/" rel="nofollow">http://www.android.com/kitkat/</a>
I've always wondered how those companies (Nestle in this case) can measure the effectiveness of such one off advertising campaigns. After all, more people might buy Kit Kats in the following days but since consumers do not buy directly from Kit Kat, it might take some time before retailers realize they should order larger quantities of Kit Kat and due to this delay Nestle might never know which advertising campaign was successful. Does anyone know how this works?
You don't launch a "specially marked wrapper" without two marketing teams talking to each other for months beforehand, so this shouldn't be a big surprise.<p>But still, very cute.
Great parody.<p>I suppose this is a relevant article to attach this question. What is the general consensus on using the scroll event to trigger animations/content changes?<p>I am working on an article that uses animations to help explain scientific processes and triggering these with the scroll position seems to offer many advantages over having the user keep clicking a next button. I know where they are on the page and can display the relevant part of an animation. This style gets a lot of hate on HN, which is why I want to ask: is there a better way?
It's not a parody so much as it's coordinated marketing that has thoroughly bewitched Google's target market. If it were a natural parody, I think I'd be more receptive.
Wow...I am surprised how awesome this is. I genuinely feel like going out and buying a KitKat.<p>I wonder what the economics of this campaign looks like.<p>Did Google pay Nestle, vice versa or no money change hands?<p>This is awesome....I love to see a big company having fun.
Wow, the KitKat page is much better actually. Clouds fly by, candy gets chomped and rotates. An Android peeks down from an edge. Android page was just scrolling through some static images.
Reminds me more of the apple's mac pro page <a href="http://www.apple.com/mac-pro/" rel="nofollow">http://www.apple.com/mac-pro/</a>.
Brilliant.<p>Brilliant brilliant brilliant.<p>I'm still chuckling at the "tiny print" at the bottom of the page. I'm going to go check and see if #GrannyEyed is trending now.
I like the fine print<p>The small print
Wow this really is small print isn't it? Look how tiny it is. How are you even reading this? Come to think of it, why are you even reading this?? This is no way to spend your break! You've just read all of that stuff about how awesome the KITKAT 4.4 is and you still haven't run out and got one? Wow, tough crowd.<p>As soon as I finish writing this I'm gonna get one from my secret stash and go drink milk through it like a straw. I have to keep my stash secret because my grandmother looks at me all puppy eyed if I don't share it with her. Is it still puppy eyed if it's your gran? I suppose it would be gran eyed? Or granny eyed? Let's go with granny eyed. I feel like we've just coined a new phrase. Where's the 'trademark' symbol on this keyboard? Ah here it is ™. GrannyEyed™. I wonder if that's legally binding? Hey, let's see if we can get it trending! #GrannyEyed. Tweeted. The Internet has it now. It's out of our hands. I feel like we've just started something epic. Ok, well this was a lovely chat. I'm gonna go and grab that KITKAT now. Fancy a break?
Pretty good. A couple distracting details though: (1) disgusting closeup of girl's nostril, (2) Nestle is run by f-ing Satan! Associating with them in any way is a bad move for a company that supposedly follows a rule of "don't be evil".
Kit Kat's rival, <a href="http://www.twix.com/" rel="nofollow">http://www.twix.com/</a>. Personally Kit Kat is not even that good, high in sugar or something. I think twix is much tastier, nevertheless I think this is a brilliant design.
I thought this was really clever, and interestingly desperate. Maybe I've been around too long but there is always a warning twitch I get when tech companies get too cute. Sort of a "you're really trying too hard here."<p>I enjoyed the parody, I agree with others here that it was totally planned by the Google team ahead of time, but the shift in pure marketroidness, well it was just kinda "eww."
Kit Kat's homepage is currently a monstrosity. Scrolling down the page pushes a new history URL every half page, using the back button is then essentially broken (on Firefox at least) and actually getting back to the page that unfortunately sent you there requires something like 20 clicks.<p>Not so bad joke otherwise, but the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.
This is beautifully executed and quite fun, but it's not riffing on the Android announcement page nearly as much as it is on Apple's Mac Pro announcement page: <a href="http://www.apple.com/mac-pro/" rel="nofollow">http://www.apple.com/mac-pro/</a><p>The Android page is a brief history of the OS, while the Mac Pro page is an animated product brochure, which is what this really is.
Parody? This is real: <a href="http://www.android.com/kitkat/" rel="nofollow">http://www.android.com/kitkat/</a><p>(IMHO a bad move for the Android brand, unless teens are their new main target. But let's see...)
Today I learned the KitKat bar can be used as a straw and that the wrapper can tear to only expose on finger. If this is true, I may very well stock up for use with my coffee at the office!
<a href="https://www.youtube.com/watch?v=OKOrkLxOBoY" rel="nofollow">https://www.youtube.com/watch?v=OKOrkLxOBoY</a> is a very well done parody!
It is fascinating to look at the execution of the Google page vs the Nestle page.<p>Seems like a near perfect real world example of "HOW TO" and "HOW NOT TO" accomplish modern web design.