There really isn't anything here that would have me wanting to get one. I feel this is a preemptive me too device with no real product vision. Well, other than "we really need to get a watch out before Apple so we can say they copied us".
It is really surprising how Pebble hit almost all the right spots [ form factor, multi-day battery, screen readability, standard watch strap, hardware buttons, SDK ]. Sure there is room for improvement but we've now seen three big tech companies ( Sony, Samsung and Qualcomm) bringing in smartwatches and none of them got close to Pebble.
Consider the use case of an authentication token. I would use a watch for unlocking a phone, password manager, or laptop.<p>However, Bluetooth and a monochrome LCD would get the job done just fine.