I tend to think that partnerships are more successful at fulfilling demand than creating it. Big Co's often have a hard time seeing the need at first. Just my 2 cents. <a href="http://robkornblum.wordpress.com/2012/10/19/early-stage-business-development/" rel="nofollow">http://robkornblum.wordpress.com/2012/10/19/early-stage-busi...</a>
Theoretically the best way to scaling a startup, but unless you are YC funded and Techcrunch AND NYT and other similar hyped, dont expect any success with this. You have to bring a critical mass to the table, 0 -2million improbable but more likely can we say 30k-5,000,000 is very possible
Do you have any other examples of sizing up a potential partner before reaching out to them? If certain metrics are confidential, it seems like it's not as straightforward.
Hey Brian, of the partnerships you mentioned, or any others, what is a good example of a deal that killed it for both parties? Any 1+1 = 10 kind of deals come to mind?