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Now is the time to do a startup

54 pointsby jaf12dukeover 11 years ago

12 comments

onion2kover 11 years ago
&quot;Social media has created the potential for viral distribution.&quot;<p>In theory, certainly.<p>In reality, not very likely.<p>The &#x27;network effect&#x27; is one of those things that is devastatingly obvious when it happens, and so powerful that it can carry something like Facebook, Twitter or Foursquare to amazing heights very quickly, that everyone thinks they can copy it. But, as is so often the case, it&#x27;s very, very rare. If you think your startup is going to get to revenue (let alone profit) on the back of &#x27;virality&#x27;, think again. As a marketing strategy the probability of &#x27;going viral&#x27; is so small it might as well not exist.<p>If you don&#x27;t have marketing knowledge, capital to buy marketing knowledge, or the resources to go for a very long time without marketing, your startup will very likely fail..
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Breefieldover 11 years ago
Startups should be based on an opportunity to solve a problem, not &quot;wanting to do a startup.&quot; Check your motivations.
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niuzetaover 11 years ago
I&#x27;ve felt this way for some time here in HN.<p>It feels as though the culture is that you&#x27;re <i>expected</i> to have ambition to create your own startup, thrive to do better, if not the best, and <i>make yourself matter</i>, except in this case, there&#x27;s always an unmentioned postscript &quot;in startup world&quot;<p>I don&#x27;t even want to discuss the <i>Red Queen Effect</i>, but hear me out. I am a recently graduated developer, with little ambition in technical side. I find some stuff very neat, and am working on a side project that has more caveats on writing than technical.<p>Whenever I find things that bother me in a day-to-day basis, I can whip up an application for myself. Integrating MSN chat logs into Skype logs has been my recent project(ongoing), because I&#x27;ve used MSN auto-logging very extensively. I am content with what I will have and I intend to share to people who&#x27;ll miss MSN chat logs, and who value them as ostensibly as I do.<p>Why do I feel like I should be compelled to feel I&#x27;m not thriving <i>enough</i>? I&#x27;ve got a decently paying job, I&#x27;m learning(SICP is my current project), I&#x27;m relatively content doing what I love(writing), and enjoy my free time(gaming, writing and some side short projocts).<p>Sure, I&#x27;m learning but not researching the <i>most important research in my area</i>, I&#x27;m content doing what I love but I&#x27;m not <i>thriving to achieve the best and make the world better place</i>, I enjoy my free time playing games, but I&#x27;m not <i>using the time to better myself</i>.<p>A couple of my deeply respected friends, who I believe without a doubt have a chance of looking at this comments here, keeps telling me that I need to <i>thrive</i>. I want to tell them, please, just to leave me alone.<p>I know this comment isn&#x27;t probably the ideal response to the article. It however is my response to <i>why aren&#x27;t you more like me and improving</i> undertone of which the article deeply suggests.<p>Perhaps in a decade or two(or in smaller period) I&#x27;ll come across an idea niche enough that future Me will think would work, and start work on it. I, currently, am too content with what I have and its prospects to think of anything better. I have some ideas but what good are the ideas? The work is the most that matters, and I am not motivated enough to do them yet. Please accept it. &quot;Wanting to do startup&quot; should not be <i>the</i> reason to do it, in my humble opinion.
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seijiover 11 years ago
This post seems to be targeted to our favorite NTWTFK archetypes. No ability? No problem. No knowledge about computers? No problem. No experience? No problem. After all, we have cloud social viral app store now. School? Worthless. Learn rails in two days and sell your company for $50 million dollars. (That gets a qualifier added in a footnote of &quot;just kidding, everything I said above isn&#x27;t true, you&#x27;ll actually need to know things. I&#x27;m practicing being a motivational speaker. How am I doing? Vote on HN.&quot;)<p>The &quot;just quit and do imaginary things&quot; equation changes rapidly when you have a talented engineer giving up $250k&#x2F;year at google to play fantasy startup land.<p>As much as we read about up and to the right success, happy luck after moving to The Bay Area, and becoming multi-millionaires after two years (or just six months if you&#x27;re great at tricking people), it doesn&#x27;t happen so magically.<p>At least you&#x27;re keeping the dream alive?
dingalingover 11 years ago
Excuse Number Five: who is going to pay my mortgage for the next 18 months?<p>Unfortunately, the Western world&#x27;s mindset of house ownership means that most people who <i>want</i> to do something different generally can&#x27;t do so until their 50s.<p>Solving that might stimulate innovation and start-up creation.<p>Imagine an environment where basic accommodation and sustenance was available to everyone. People would have the freedom and opportunity to do exciting, novel things.
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OhHeyItsEover 11 years ago
Excuse Number 5: I don&#x27;t have an idea. Everyone loves to tout how &#x27;ideas are shit!&#x27;. But, when you spend a lot of your time trying to spot problems, only to find out every one of them has been done already...<p>Excuse Number 6: Health Insurance. I&#x27;ve saved enough to cover my mortgage &amp; living expenses for a year. What I haven&#x27;t saved for is an insurance plan that will not bankrupt my family if one of us has the unfortunate timing of getting in a car accident or gets cancer while I&#x27;m trying to start a business.
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vinceguidryover 11 years ago
The harder objection the author doesn&#x27;t acknowledge:<p>I don&#x27;t want to destroy my life, relationship, and peace of mind by devoting multiple years of 4-6 hours extra a day on top of my current job to squeezing a stone until blood runneth forth.<p>Then quitting my job on the basis of that tiny flow of blood to devote 16 hours a day to squeezing that stone even harder until the flow turns into a river, at any point from zero to money I might be sued or the market might evaporate, or the federal government might decide to step on me. If you don&#x27;t have a safety net, any of these things can ruin your life.<p>Starting a business, even in tech where the barriers to entry are effectively limited to time, is still the exclusive province of the well-heeled. If you can throw three to five years of your life away and have nothing to show for it, you are either well-heeled or extremely driven.
davidjgraphover 11 years ago
Yes, it&#x27;s never been simpler, especially in terms of the technology. And that&#x27;s exactly why proportionally more people are doing it. In fact, there is an explosion in the number of people doing it.<p>So as it gets easier to implement, the quality bar of what you have to implement is going up and up, some markets are saturated with startups, there&#x27;s a high noise to signal.<p>It&#x27;s becoming simpler, not easier. After lots of people chanting &quot;do it&quot; over and over today, tomorrow you&#x27;ll be faced with the same cold, hard reality.<p>Don&#x27;t just do it, think carefully, double check your idea, don&#x27;t collectively waste your life savings on heating cloud infrastructure for 18 months before getting back on with your life.<p>Unless the idea is good, of course 8-).
johnrobover 11 years ago
Crowd dynamics is a factor missing from the list. In my opinion, the best time to do a startup is when few others are doing them. I actually think now is relatively bad, because pretty much every endeavor has become difficult due to competition: hiring, paying rent (in silicon valley), getting users, getting press, etc etc.<p>I agree that a lot of the grunt work has been streamlined, but I think the outcome is influenced more by resource competition than by operational hurdles (e.g. processing credit cards or allowing users to share with friends).<p>UPDATE: I should admit that, while there have been better (less crowded) periods to start companies in the past, there&#x27;s no guarantee that we&#x27;ll ever have less crowded times than now.
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moron4hireover 11 years ago
&quot;Platitudes are meaningless.&quot; - Benjamin Franklin<p>These sorts of articles start to annoy me after a while. It&#x27;s a lot of noise and very little signal. Everyone has 15 bullet-pointed list articles for 10 ways you can start your startup, but they&#x27;re all just platitudes that don&#x27;t suggest any real, actionable information.<p>The best one in this particular bunch is the &quot;I can&#x27;t quit my job&quot; one. There are many ways in which a person could quit their job and still get by to be able to work their project, but nobody ever bothers to <i>say</i> what that is. And actually, the point is meaningless if you never ship. You can have all the runway in the world and you&#x27;ll still go nowhere if you don&#x27;t know how to release a product.<p>And releasing is not easy. It&#x27;s not as simple as just saying &quot;put something out there.&quot; That&#x27;s another platitude that these sorts of articles talk about. You don&#x27;t just go from A to B without obstacles in the middle. The whole idea of the weekend hackathon release of a minimal viable product first rests on knowing exactly what you&#x27;re building and the tools with which you&#x27;re building it. If it were as easy as opening a kit labeled &quot;startup snax&quot;, then everyone would do it.<p>My advice: don&#x27;t start a startup, not yet. If you don&#x27;t know how to make it happen, then you&#x27;re not ready. Do start a project, though. Do whatever you can in a particular field.<p>If you&#x27;re not technical, find an open source project to try to advertise, market, grow mindshare. Get involved with your local independent arts scene and work on film projects that want to Kickstarter their projects. You have to find ways to prove to YOURself that you can do what needs to be done, in ways that aren&#x27;t going to destroy you like quitting your job. You&#x27;ll meet people who are capable of making things from raw materials this way. Make those people your friends (real friends, not acquaintances you hope to exploit one day). Pay attention to what they are working on, and apply your skills to maximize their reach. Converse with them about your ideas, and maybe one of them has had a similar idea and you can be off to the races together. If you don&#x27;t know how to make things, you cannot just hope they will show up. You have to actively find these people.<p>If you&#x27;re technical, the necessary skill that you will need to learn that will be hardest for you is giving up. Giving up if the project is too hard to go focus on something easier so you don&#x27;t stagnate. Giving up on enhancing the current project so you can release it. Giving up on trying to be the be-all, end-all of your project and letting other people in. Yes, you can market your project on your own, but it&#x27;s a lot of fucking work and you have other work to do. Go meet people in the world and find a guy who gets as jazzed about social media as you get about code. If you don&#x27;t know how to market things, you cannot just hope people will find it. It just doesn&#x27;t happen. The secret is that you have to steal other people&#x27;s traffic for your own. Or share, whatever you want to call it, point is that everyone&#x27;s internet attention is currently saturated, so you need to find a way to make them more efficient about absorbing data to be able to include YOU in their stream, or you need to replace something else in their stream. There are socially acceptable ways to do this and there are ways that are not socially acceptable. The easiest way to ensure that your project is not tarnished by bush-league tactics is to find someone who knows the game already that you can trust to keep everything above the board.<p>Keep everything you&#x27;ve ever worked on. Keep a diary of your work on your projects. I have a private GitHub repo that is specifically for storing all of my project ideas that aren&#x27;t developed in any way yet, it&#x27;s just for note taking and it&#x27;s only private because they just aren&#x27;t fleshed out for human consumption yet. Any project that I&#x27;ve ever worked on that is in some semblance of working I have as a public GitHub repo. The importance is more the backup than it is the sharing, but there is a certain charity to it as well: if I&#x27;m not going to get value out of it, maybe, just maybe someone else will. I would switch to GitHub pages to publish things but I do a lot of art, too, and I have a growing followership on Tumblr right now. But publish, publish, publish, and keep, keep, keep. Because in a year I want you to go back over everything and see how far you&#x27;ve come. I look over my projects and I think about what I could do better now that I have a year of experience under my belt.<p>I have one particular project that I have been working on for 7 years. It&#x27;s small, it&#x27;s simple, and I&#x27;ve probably only put a total of 3 months of work into it over the last 7 years. It doesn&#x27;t even solve a unique problem, there is tons of work in this space already. But it is actually extremely useful for me and because I know it intimately, it makes me extremely productive. It is a culmination of my knowledge of programming, and I have a rule that only 20% of my time on it is for adding features, the other 80% of the time is to refine it, simplify it. If I had known it would take 7 years to get it to where it is, I probably would have never started on it. But I never had a preconception of where it was going to go, and the latest features were only possible because I had laid the ground work so many years ago. Because I&#x27;ve just kept at it, reviewed, refined, and let it be what it was going to be. In another 3 years, it might actually be a viable product. Who knows, the only way I will find out is if I don&#x27;t give up on it.<p>Then, at some point you&#x27;ll wake up and realize you have a lot of skills on your hands, you have a lot of people who are very skillful at your disposal, you&#x27;re NOT deeply in debt because you didn&#x27;t quit your job, and you have the startings of 3 or 4 products on your hands that you would have never imagined you&#x27;d even <i>want</i> to work on 5 years ago. <i>That</i> is when you get your friends together, quit your job, and put out your own shingle.<p>Because otherwise, this talk of &quot;you don&#x27;t need a whatever-you&#x27;re-not cofounder right away, you&#x27;ll just find them,&quot; that is all get-rich-quick scheming.
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debacleover 11 years ago
Out of all the ways to verb the concept of creating a high-velocity, high-agility, growth-oriented company, &quot;do a startup&quot; might qualify as one of the worst.
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magickastleover 11 years ago
Hey hotshot. How about less blogging and more work on your darn company? I tried using it to find office space repeatedly.. No good.
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