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How we Simplified our Pricing Page

21 pointsby bavidarover 11 years ago

7 comments

imperialWicketover 11 years ago
This is a great update, a few concerns I have:<p>1. The ever popular: logo link on your blog should go to www.lob.com<p>2. Is there are reason all of these values can&#x27;t be loaded on the page? I don&#x27;t know if this is load related, but when I change an input option, I sometimes wait for over a second for the new price to appear. There&#x27;s no reason I can think of to justify this, the switch should be nearly instant.<p>3. For me, this is much much better than the earlier version. But for some users, a price comparison might be helpful. As a secondary click, it might be nice to offer something <i>like</i> the old look (or a similar price comparison page).<p>[Formatting edit]
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biotover 11 years ago
This reminds me of the Azure pricing page:<p><a href="http://www.windowsazure.com/en-us/pricing/calculator/?scenario=cloud" rel="nofollow">http:&#x2F;&#x2F;www.windowsazure.com&#x2F;en-us&#x2F;pricing&#x2F;calculator&#x2F;?scenar...</a><p>It seems like Lob is using a similar flat UI price calculator though they don&#x27;t have the quantity sliders, which is apparently an oversight as a slider seems to make sense for settings like &quot;number of pages&quot;. Their previous pricing was 50 cents per page plus 12 cents per extra page. A 100 page document is therefore $12.38 plus shipping. Under the new pricing the same 100 page document is $96 including shipping. Presumably shipping costs scale logarithmically with number of pages as the cost to ship a 100 page document shouldn&#x27;t exceed $80, to put it mildly.<p>I also like Azure&#x27;s use of the flat selection boxes which operate as radio buttons. You get to see all the options side-by-side as opposed to Lob&#x27;s site where you have to click on each dropdown to see which options are available.
quaunautover 11 years ago
So, one thing immediately comes to mind:<p>$0.96 for each document? If it was something like an Earnings Report for a startup&#x27;s investors, that could be $80+ <i>per report</i>.<p>Does scaling never factor in, here? Bulk orders?<p>Edit: Got rid of a sentence that wasn&#x27;t really part of their model.
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bostonpeteover 11 years ago
A link to the detailed price sheet would still be appreciated by some users. If I&#x27;m trying to weigh the decision to buy matte&#x2F;gloss thick&#x2F;regular business cards, I don&#x27;t want to have to cycle through the 4 options and mentally keep track of the relative pricing.
rikkipittover 11 years ago
You could do with some kind of min-height fix to stop that annoying reload jump when changing options. Otherwise, it looks great!
tomvoover 11 years ago
Funny, I noticed that sending a color card to antarctica at $1.23 is cheaper than sending one to the US for $1.69.
reillyseover 11 years ago
Nice way to get tons of traffic to look at the pricing for your product :)