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Athletics cost colleges, students millions

26 pointsby anu_guptaover 11 years ago

16 comments

baneover 11 years ago
On some level, college sports programs exist to train students how to be professional sportspeople (which includes things like becoming a professional middle school sports coach). No different, conceptually, than any other major. The fact that supply <i>far</i> outstrips demand just means lots of college sports students end up doing different jobs out of school, just like a creative writing major might end up working in an unrelated field.<p>But sports are weird and mysterious to me. They seem to integrate so strongly into people&#x27;s identities that they&#x27;re willing to overlook any number of rational issues with them. At times it becomes downright bizarre and cultish - Penn State football. I think sports are mildly interesting, but nowhere interesting enough to have the esteemed place of prominence that it has in the educational system.<p>When I was growing up, I studied in my school&#x27;s music program, and I remember attending many school board meetings where we had to justify our existence to receive any funding at all. We squeaked by with a combination of reducing budget, bake sales, corporate donations and a teacher going unpaid for a semester. And there were other challenges, ancient equipment, incomplete scores and no money to buy more (outfitting a 100 piece orchestra with music to read off of is very expensive) and on and on. We got very good at fundraising.<p>Meanwhile the school sports teams got new uniforms for free every season (music kids had to either provide their own instruments or rent them from the school), equipment was mostly new, regular morning announcements let people know about sporting related events, the school newspaper was 40-50% dedicated to the sports teams and students were forced en masse to attend rallies for the sports team in the middle of the academic day. When I was there my 30 year old school got a new state of the art stadium that occupied several acres of school property. They claimed it was to support all of the students, but it was only ever used for sporting events.<p>Support to the music program? Not once in middle or high school was an upcoming music program event mentioned on the morning announcements, and only one time that I can recall did the school paper mention a music program -- it was to let everybody know that an exchange program hosted by the music program was underway and we were about to have a bunch of foreign students attending classes with us. Students were encouraged to make nice nice with the foreign kids and invite them to sporting events to make them feel welcome.<p>When my school&#x27;s orchestra won a prestigious national competition it was never announced and the trophy we won wasn&#x27;t allowed to mix with the sports trophies in the school&#x27;s trophy case. So it sat in the music teacher&#x27;s office, which was a converted janitorial room. Our yearbooks had 30 pages dedicated to action shots for the school&#x27;s sports teams, the music program (4 orchestras, 3 bands and 2 choirs) had to jam onto one page. Our national win was cut in editing.<p>Like most high schools the cheerleaders and football players were minor celebrities able to get away with any number of school infractions including physical violence and property destruction against music program kids and their instruments.<p>I hated school sports teams.<p>One of the reasons I went to the college I went to was that it had no well known sports team and the President of the college refused to fund a stronger sports program citing research like the OPs that it was a waste of money for the schools. Our sports arena was more likely to be used for circus performances and concerts than basketball or hockey.<p>I agreed with his stance and secretly enjoyed watching the sports program kids learning how to raise equipment funds and fight for notice like the arts kids had to do.<p>And then he retired, his replacement poured money into the sports program and in a couple of years one of them made it into a national tournament. The sports program exploded, new teams were added, sports pavilions were added, practice fields were cut out of wooded parts of the campus.<p>I hated that once again, sports were finding this kind of irrational support.<p>And then...almost overnight my school went from being a virtually unknown to the largest one in the state with individual schools getting ranked in the top 10 in the country. Money and endowments started flooding in, new performing arts centers, science, tech and R&amp;D buildings started construction. Entire new dormitory blocks sprang up. Two, all new, state of the art sports centers opened up and were opened to the local community. Why? The school president was able to spin the sports teams success into money raising (fund raising, donations, loans) opportunities to invest in every other aspect of the school.<p>So...I think I learned a powerful lesson. Sure sports look like a parasite on schools, sucking out way more then they appear to immediately return. But used as a tool, the new president was able to benefit the entire school in ways his predecessor could never have dreamed of. So yeah, I feel a sense of school pride, and while it&#x27;s not <i>about</i> the sports teams, I have to recognize that it&#x27;s <i>because</i> of the sports teams.
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UweSchmidtover 11 years ago
The article starts with &quot;College sports create undeniable campus pride and identity&quot; and leaves this sentence unquestioned, as if it was a positive thing.<p>Regardless of the money spent (or made, if college sports could be run profitable somehow), there seems to be a huge cost for society by setting the focus on the wrong things.<p>It seems that being a good student is valued highly by society, but the shortcut - becoming a (sports) star is even better! This leads to a large percentage of young people investing significant resources (time, energy, health) into this dream.<p>Professional sports is just entertainment, and assuming that the enjoyment comes from a relative comparison between players and teams, or the delta between two rather abstract numbers (this performance, compared to a &quot;record&quot;), then it seems that there are some resources not spent well.<p>I cannot see how sports and educations should be married the way they are at american colleges. Anyone?
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Vivtekover 11 years ago
<i>College sports undeniably have their benefits, creating university pride and an identity that no philosophy or classics program will ever match.</i><p>Right there is the failure of the American experiment.
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mehwootover 11 years ago
The thing is, it&#x27;s mostly the smaller university athletics departments that take the losses. Of the top 40 public university athletic departments (by expenditure), only 5.2% of income is from University subsidies. The top 10 receive only 1.2% of their income from subsidies. The rest is from ticket revenue, direct donations, TV deals, etc (usually with football heavily subsidizing the other sports).<p>For all 227 Division I athletic departments of public universities, subsidies provide 30% of the overall budget, other revenue 70%. So when people complain about this issue, it really probably isn&#x27;t any of the universities that they think it is.<p>Check it out yourself: <a href="http://usatoday30.usatoday.com/sports/college/story/2012-05-14/ncaa-college-athletics-finances-database/54955804/1" rel="nofollow">http:&#x2F;&#x2F;usatoday30.usatoday.com&#x2F;sports&#x2F;college&#x2F;story&#x2F;2012-05-...</a>
natejenkinsover 11 years ago
And this is without paying the athletes, who should be earning their market value. Students walk around campus wearing their favorite player&#x27;s jersey and said player gets nothing more than a scholarship out of the deal.<p>I&#x27;m however surprised to hear that football isn&#x27;t a big moneymaker for universities. I remember being told that Kentucky, a famous place for basketball, makes more off of football, and a quick search seems to confirm that:<p><a href="http://kykernel.com/2012/09/17/less-funding-could-hurt-uk-football/" rel="nofollow">http:&#x2F;&#x2F;kykernel.com&#x2F;2012&#x2F;09&#x2F;17&#x2F;less-funding-could-hurt-uk-fo...</a><p>Kentucky made $18 million off of football for 2012-2013, while making only $8 million off of its wildly popular basketball program. All other sports combined lost $11.6 million.<p>Still a pretty nice little profit. Maybe their math is a bit different.
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coldcodeover 11 years ago
I wish I could start a tech focused university without any sports at all. Be interesting to see what happened.
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kskover 11 years ago
Hmm, have they calculated the secondary markets that athletics generates?<p>As a CS person I believe that computing&#x2F;CS is largely irrelevant (like much of science) unless someone, somewhere is making money from its applications. Also keep in mind that non-athletes also end up benefiting. At a coarse level - (in strictly discretionary spending) - people buy tickets, misc gear, subscribe to the internet&#x2F;cable, purchase large screen TV&#x27;s to watch games, etc.<p>Sports is a great common uniting activity for the masses. Geeks&#x2F;Engineer types get hired to work on shopping websites, ticketing backend systems, payment gateways, wireless HD video chipsets and whatnot.<p>Even Google who hires all the &#x27;academics&#x27; puts them to work so someone somewhere can click a button to buy something while watching a YouTube video (probably sports related :P)
greenyodaover 11 years ago
<i>&quot;Nearly every university loses money on sports.&quot;</i><p>That overly broad statement was made without citing any evidence. The handful of anecdotes that follow don&#x27;t support the claim of &quot;nearly every university&quot;. If there were any studies that support this claim, the author should have cited them. Otherwise, we just have to assume that they&#x27;re making it up.
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khitchdeeover 11 years ago
I think its great that American Universities place such a great emphasis on sports. It&#x27;s really good for the athletes and it&#x27;s raised the standards of American collegiate athletics to Olympic standards. For this reason American Universities become aspirational destinations for high school athletes all around the world. Why is this bad?
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fooycover 11 years ago
Is &quot;and&quot; banned from headline titles?<p>Does this punctuation make sense for native english speaking people?<p>&quot;Athletics cost colleges, students millions&quot;<p>Does it mean that &quot;Athletics cost colleges&quot; and &quot;students cost millions&quot; ?<p>Or do every english people find this phrase very clear on first read?
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tpaintonover 11 years ago
Baseball did it right with minor leagues. Football needs to follow. College should not be a minor league football franchise.
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jackmaneyover 11 years ago
And in other news: water is wet. Also, that big, yellow-orange ball in the sky keeps us warm. More at 11.
Tichyover 11 years ago
No idea why athletics is bundled with colleges, but I would guess those expenses count as advertising?
VeejayRampayover 11 years ago
Athletics are also premium advertisement for a university.<p>A quick example: I&#x27;m from France and I&#x27;d never have heard from Gonzaga weren&#x27;t it for John Stockton. That in itself has tremendous value, for big or small universities. It can put you on the map.
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randyrandover 11 years ago
I hope this article doesn&#x27;t get passed around very much - it&#x27;s terrible.<p>How can you have a discussion on athletic spending without mentioning revenue <i>at all</i>!
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dbg31415over 11 years ago
Sports also serve to keep alumni connected to the school, and thus increase donations.<p>You can&#x27;t justify &quot;student athletes&quot; as having any value to the community other than entertainment, but from a fundraising and marketing perspective they&#x27;ve got some uses.
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