A good way to get publicity.<p>But it's obvious that the idea of using a residential apartment (won't even get into zoning etc.) and a living quarters that cramped isn't a long term solution to a business.<p>Nice gimmick but I would question if this were replicated 100 times how many setups like these would yield positive results as opposed to the obvious problems with living like this and working in close quarters.<p>Add: With respect to what I said about "long term" yes it's obvious that it's short term but it seems as if the hype makes it out to be a mid term solution<p>"The team claims the environment helps them make decisions fast, and I got the feeling they wouldn't have it any other way"<p>...rather than just a curiosity.