Hi guys,<p>I beta launched my service a while ago and got around a 100 guys to sign up. Some of those guys have started using the service when I sent them the welcome email while the rest of them have never even logged in.<p>So I have two questions:<p>1. Any ideas as to how should engage those guys who never logged in?
2. Them subscribing to the service implies that they are interested in it so why wouldnt they use the service?<p>Thanks.
I am not sure what ur service covers, but I would focus on the following:<p>1. Personally write or use something like <a href="http://www1.toutapp.com/" rel="nofollow">http://www1.toutapp.com/</a> to reach out to the subscribers and see if you can get a 5 min phone call or something. Worst case, send them a survey and provide $5 starbucks card as an incentive.
2. Write content (tips/tricks) email each week and send out<p>For some people (including myself) I want to play with new tools. For others, it might be a pricing/feature/who knows - which is why you should talk to them