I don't know how successful this public effort can be, but I think it's the first time I see a company using a long-form sales letter to find investors. I'd love to read an update from the people behind the company once they're done with their fund-raising and see what the results of doing this were vs. traditional fundraising.
Feedback:<p>- tooltips on hover over words are confusing<p>- [...] with projections of 1.2M (ongoing [...] - unit?<p>- "improve our to integration" - get rid of the 'to'<p>- letter itself is better written than the summary. maybe rework that.<p>- don't make something a link if you can't click it to go somewhere<p>- "Torrenegra Labs" should be linked to their site, I will google them anyway<p>- "Our business model [...] most generic option." Looks like a quote. Is not a quote.<p>- "We started this company in November 2011 [...] Today we have [...] We made significant progress during our three month acceleration period: [...]" Jumping around in timeline.<p>- Then I kinda stopped reading and started skimming because it was so unstructured :/<p>Conclusion: Nice try, but content and presentation lack polish. The text contains lots of interesting information, but seems very unstructured and follow no clear outline. Add some clear headers and restructure the text, rewrite the summary.<p>But: Nice product and market!
I had the pleasure of being a judge on a panel when this team was pitching 4-6 months ago as part of the MassChallenge incubator program. They are a great team putting together some solid solutions in the South American logistics industry.<p>I'm happy to see them making more progress. I hope the fundraising is successful.
Hey guys, Federico from MiCarga here. We're happy to answer any questions.<p>If some of the stuff in the letter sounds familiar it's probably because you've read it before in PG's recent fund-raising articles (recommended reads for everyone raising capital):<p>* How to raise money: <a href="http://paulgraham.com/fr.html" rel="nofollow">http://paulgraham.com/fr.html</a><p>* How to convince investors: <a href="http://paulgraham.com/convince.html" rel="nofollow">http://paulgraham.com/convince.html</a><p>* Investor Herd Dynamics: <a href="http://paulgraham.com/herd.html" rel="nofollow">http://paulgraham.com/herd.html</a>
Isn't there a YC company[0] doing the same thing who raised a tonne of capital?<p>[0] <a href="https://keychainlogistics.com/" rel="nofollow">https://keychainlogistics.com/</a>
I'm trying to understand the relationship between "Uber for trucks" and software platform, is this just some name dropping to get people's attention?
I don't know for certain, but US Companies can't do pitches this way. It isn't legal. I don't know what the rules are for US Companies investing in Non-US Companies in this regard. But I would do some serious checking. It would suck to raise money only to have the FTC decide you did so in an illegal way and have it disappear.
I may be missing something here.<p>• Launched in May 2012 (but started in Nov 2011)<p>• Run rate of $88 000<p>• Gross revenue of $500 000<p>One of these can't be true.