To Xtify Valued Customers:<p>We are pleased to announce that IBM has acquired Xtify Inc. We are delighted to share this
exciting news with you, and to take this opportunity to affirm our ongoing commitment to your
success. We would also like to highlight the benefits to you that will result from this acquisition.
The indisputable fact is that mobile transactions are on the rise and transforming the way
business is done around the world. IBM and Xtify share a common vision that, more than ever
before, it’s critical that organizations like yours and ours engage customers and prospects real-
time and in context across all channels and devices. The combined capabilities of IBM and Xtify
will provide our clients with integrated, omni-channel capabilities that develop rich customer
insights, a consistent brand experience and help increase revenue and loyalty.
Xtify joins IBM Software and will become part of the Enterprise Marketing Management business
within Industry Solutions, a global team of IBMers that includes the largest group of vertical
industry consultants and researchers in the industry. The team has a passion for delivering
innovative technology that makes a difference in the world. They are committed to you, our
customers and the successful deployment of our mobile technologies to help you achieve new
levels of success.