We are being harsh. I apologize for this:
As far as the branding goes, people have a hard time trusting online shopping as it is. Childish colors and a monkey does not help.
I was searching for "laptop" and the first result page did not contain one single laptop. The categories "Electronics" and "Computer" do not contain any laptops either. So, considering that your slogan is "Find the product you are looking for" I have to say I doesnt really seem to work. Also I think the logo has a little to many color combinations in it, looks a little confusing. Sorry I dont have anything nice to say.
Is this based on cuil? I am going to buy a <i>washing machine</i> soon. Your website gave me a "Lobster Hybrid Tennis Ball Machine with Pneumatic Propulsion" in first position, and many irrelevant links. "Individual Token for Slot Machine", really?<p>Only one link (a steel connector for washing machines) is getting close to my search, and that is for a very generous definition of close.
I searched for "juice" and got one related result (juicer) and the rest were Leatherman-type of tools that have a brand name of "juice."<p>The results should be better. Or, if they can't be, there should be some sort of incentive for me to purchase from this site. Do I get a discount? Free shipping? If I already know what I'm looking for, why do I need to use BongoBing?
As others have said, the presentation -even if you like it - doesn't save it from the fact that it produces no useful results.<p>I'm not inclined, therefore, to explore why it has a "login" prompt at the top right. One search, zero relevant results, back to Google or Bing or Yahoo or anything else.<p>My impression is that the presentation seems targeted at 4-year olds, although that may be harsh.
Thank you for the great feedback, the students definitely appreciate it, the search results lack relevancy at the moment due to the fact that they are adding a large number of products in the coming weeks so it will improve over time, the feedback on UI/Logo/etc. is very useful.
You have to work on the quality of the search results. I did a simple search for ipod, and laptop and got items related to laptops or ipod's but no results returned the actual product. Also there seems to be no way to organize the search results by price either which might be helpful.
Maybe s/he should just focus on one particular market - say computer hardware or video games etc - and excel at bringing in results for that market, best current deals etc. Otherwise it's no different than a froogle.com or something similar and would have difficulty competing.
Every* web developer should be familiar with cross-site scripting (XSS) and how to prevent it. <a href="http://www.google.com/search?q=xss" rel="nofollow">http://www.google.com/search?q=xss</a><p>* If you don't have a login system or any sensitive data, it might not matter much.