There are many services for many kinds... Not intention of putting you down but 'competition'. Some come later and just do it smoother better. Overall, lawyer experiences are hard and expensive and there is huge room for improvement so I wish these guys the best and I hope they can make some significant change.
I am not sure how different is this from a service like www.rocketlawyer.com which I tried using once and had a crappy experience. They tried to sign me up for a recurring subscription and claimed to have unlimited access to lawyers. But the lawyer I spoke to said that the unlimited access is limited to basic consultation only. Anything custom will cost you the usual lawyer money.