Nice post.<p>Summary: Find your voice (Be authentic). High quality visuals. Give reasons for others to care about (or subscribe to) your blog. Get noticed by influencers.<p>I hope this is accurate.<p>Also, one more implicit take-away: make sure readers to come back to read next week by ending a post with a cliffhanger (e.g. I will tell you how this blog got 1000+ subscribers in a day if you come back)
The key take-away here is that a business blog is and should be treated as another product. Then it is easy to see it must deliver value. To some degree I compare this to the millions of news sites out there. They all regurgitate the same news. You could go anywhere and read almost exactly the same thing. The truly interesting ones go beyond rewording an AP story by providing research, insight and analysis that users value.
It's nice to see a company writing posts with this much transparency. While it's not <i>simple</i> to grow a blog presence like this it does take persistence and knowing a few solid techniques. Thanks for sharing.
This is interesting and I love how transparent they are. It's also well written and has indeed nice visuals.<p>Thing is, their blog doesn't talk about customer support at all. It's about earning money. A multi-part series on the <i>Journey to 100K a month</i>. So, the take-away is not really a take-away in my opinion.<p><i>Find your voice.</i> Sure, but the blog has nothing to do with customer support. Optimizely does talk about split testing. Helpscout does talk about customer support. Copyblogger does talk about copy-writing.<p>I'm curious wether the next blog posts after this <i>Journey to 100K</i> will be as successful. So far, I don't think that they really found their voice and their authority in their respective niche.<p>If it drives new customers to their SaaS, that's great for them, but blogging about their successes and getting more success by doing so, seems to be a bit early to give "key-insights" into the business of <i>how to write your own blog that brings you success</i>.