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How Groove's Email Copy Makes Their Posts Go Viral

9 pointsby grinnickover 11 years ago

3 comments

netnicholsover 11 years ago
The article was going along nicely until the huge bright orange banner came down asking me to vote on HN. I just couldn&#x27;t read any more after that, it was simply too distracting and I couldn&#x27;t get rid of it.<p>I don&#x27;t criticize attempting to get some upvotes, but please consider doing it in a less intrusive manner.
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luxpirover 11 years ago
I&#x27;m enjoying the Groove posts too, and agree with your general point - being upbeat is valuable, as is soliciting feedback and calls to action. I just think I&#x27;m too cynical to be too pushy in an email, even if it&#x27;s dressed up as good-buddy niceties.<p>I mean, that &#x27;1 hour early&#x27; incentive is original and all, but it&#x27;s clearly a confidence trick. It&#x27;s a little insulting to his readers&#x27; intelligence, no?<p>Overall I&#x27;d say it was the content of the post more than the email copy that has made this series of theirs a success.
mikeg8over 11 years ago
I think this was a great little analysis and I will try to keep it in mind for future emails to subscribers.