Good for them, seems like a pretty cool option for those who may want to implement data analysis into their shopping platform. Would love to see them add a discount to shopify users if possible.<p>"By examining bazillions of data points, the company can determine..."<p>Why include the line above? It says later in the article that it processes 5.3B pieces of data per month, just say that.
They are from Edmonton, no? Interesting place for an e-Commerce startup. (They do have that monster mall - not sure how much that helps or hurts them.) How is the scene there?