Super useful article, thanks for posting! This is the true way to manage a content marketing strategy. Build relationships, but go about it in a very organized, targeted manner, and they will pay off long term. Thanks!
It doesn't sound "fluffy or buzzwordy" at all. It sounds like obvious common sense that unfortunately many people lack, or don't care enough for.
If "Github/Google/Amazon is Down" isn't bad enough on HN, it's "How I got 1000 followers/subscribers/lemmings in 24 hours".<p>Seriously.