This ignores possibly one of the biggest reasons nobody is talking about it, they don't have any PR.<p>Reporters don't go get news anymore, it comes to them, that's the way the industry works.<p>At the same time, it's amazing that a company like this could do so well and fly under the radar.
I work with another tech startup in the parenting/baby space and it's hard to do PR for this space. This is especially true because there aren't may PR/comms people with experiences and contacts that cross parenting and tech and in my experience, people with PR experience in the parenting space often rely on a physical product to promote and send as samples to parenting journalists, tv shows, etc. As a tech company, there's no freebie product to push. And on the tech side, despite the fact that pretty much everyone knows a parent or child, this area is still considered niche which makes it less interesting to tech press than something that appears to be a service that could appeal to anyone.