Did you make 2 fake accounts to comment on this? Both accounts that commented here were made 3 hours ago and have only commented on this post and your duplicate here <a href="https://news.ycombinator.com/item?id=6781847" rel="nofollow">https://news.ycombinator.com/item?id=6781847</a>
Pro User Interface Designer/Hacker Here: If you want to increase engagement, ditch the viewing of your catalog by way of sign up. There's tons of techniques to allow your users to browse what you offer and limit purchasing to members only.<p>1. Having to sign up to see what you all had turned me off from the jump. Just skipped it. If your product isn't a necessity - don't make registering to use it one.<p>2. Kill unnecessary fade ins and outs like on the menu structure at the top. Give me a solid look that's as short and fast as a typical user's attention span.<p>3. As many others have stated, kill the facebook only registration. It's there for a convenience, but making that mandatory is a buzz kill. Facebook isn't for everyone.<p>When those 3 things are addressed, I'll happily create an account and survey the rest :)<p>I can't comment on the usefulness because GILT and Fab and the flash sale craze has finally killed itself, but if you market yourself to the right hipsters, I don't see why this venture wouldn't grow in those locations. Think Hyperbeast.
Seems pretty much every link which would tell me something about your inventory/stores/whatever leads to the signup page. I don't sign up for services which don't tell me <i>anything</i> of value of why I should sign up for them.<p>Your photo of NYC on the homepage seems to be ~18 months out of date. WTC1 is finished as is WTC4
Browsing from an iPad is a hair pulling experience. The login is bad enogh, but the fact that your login/signup modals simply dont work doesn't inspire confidence. I could see never returning.
Uhhhh... clearly I'm not in your target demographic.
But as someone whose girlfriend spends hours online browsing for the latest fashion crap, I think you might be on to something.