From the press release/announcement today:
"Each app that receives certification has passed both technical testing—the verification of privacy, security, and operability standards by global testing leader Intertek—and content testing, as completed by relevant, independent clinical experts."
<a href="http://www.sacbee.com/2013/12/02/5962902/happtique-announces-inaugural.html" rel="nofollow">http://www.sacbee.com/2013/12/02/5962902/happtique-announces...</a><p>And their final standards rule:
<a href="http://www.happtique.com/app-certification/" rel="nofollow">http://www.happtique.com/app-certification/</a>
<i>"78% of smartphone users say they will not download a mobile app that they don’t trust."</i><p>Now you can't trust the people that tell you which apps you can trust.