1. Make it $10 or $11. It's the most a lazy and cheap person will pay and it's a lot more than $7. You're still <i>way</i> cheaper than most other options. Use most of the money on delivering great food.<p>2. Cleanliness! Make sure you put in serious effort to ensuring the things you're delivering were prepared properly and cleanly. That they arrive nicely (tape soup lids well!). One round of office food poisoning...<p>3. Target <i>individuals</i> and <i>teams</i>. Get groups of people in companies to start "Lunch Pooling" (thelunchpool.com available :D). Make a minimum subscriber count of 3 or even more, so it's worth your while and people are forced to spread the word. Or even use the PayPal/Dropbox technique, people inviting others could get a free lunch. If enough employees do it on their own some companies will decide to just do it for the whole company. The Apple approach to "enterprise" sales.<p>4. Come to Santa Monica, CA.
A few questions:<p><pre><code> - Do you have a minimum/maximum order size?
- What sort of commitment do you require (the FAQ mentions a commitment but doesn't give details)?
- Can you accommodate my low carb/dairy-free/gluten-free/MOKO* lifestyle?
- Are there any feedback mechanisms so I can let you know what I thought about the food?
- Is there any choice in what I get, or is it all chosen for me?
- Do you guarantee my food will arrive when I want it and not two hours late?
</code></pre>
*MOKO: will only eat 'meat of known origin'
You made a well designed front page. The colours are nicely fitting and the logo is great it associated with some kind of food immediately (made me think of spring rolls or something like that)! Just wanted to say that after a day of repeatedly stumbling upon extremely annoying hip, identical, scroll-untill-you-die sites, yours made me smile a little. And now I'm hungry.
Just ordered and tried the food. It was very good.<p><a href="https://www.dropbox.com/s/z5232fgpj0xs77g/DSC_0461.JPG" rel="nofollow">https://www.dropbox.com/s/z5232fgpj0xs77g/DSC_0461.JPG</a>
<a href="https://www.dropbox.com/s/bczdlrf4gp1szp7/DSC_0452.JPG" rel="nofollow">https://www.dropbox.com/s/bczdlrf4gp1szp7/DSC_0452.JPG</a>
How can I be sure you source from local markets? This doesn't scale easily either. How do you plan to combat carelessness when demand goes up and you all of sudden need to push out 1000 or 10,000 meals at lunch time?
I love that you folks - in contrast to so many other catering companies - are transparent with your pricing!<p>Come to NYC?<p>(question: what are our options in NYC? Besides seamless, which basically means we eat from the same 3 places every week?)
If I lived in SF I'd totally jump on this. I was so productive in college because I lived right next to a gym and my dining hall had unlimited eating from 7am until 8p, every day.
Questions:
Why did you pick $7? Why not $10 or $15?
What diet will the first meal plans be for?
Will it be all organic? Is it freshly prepared each day from raw ingredients?
I'm all for more lunch options. Can you <i>please</i> offer a healthy snack solution as well? I'd pay out of pocket for this. 4pm is my hunger-witching time.
What a wonderful idea. Just FYI, I went to share this on facebook, and the thumbnail was white on white. You might want to put a few metadata tags in there.
This sounds promising. I upvoted just because I want SF folks to afford cheap and healthy lunch. I hope it all goes well and you can expand to Seattle area.