I hope I can get my boss to watch this. He also has 'it' and has built a little TV show around the concept of entertaining (not just the food, but the party planning etc.). Thank you so much for posting this.<p>I have bent over backward to try to stoke his interest in new/social media, but he wants to make the expensive-looking TV show with big-ticket sponsors first and collect money off it later. Nobody wants to cough up tens of thousands to sponsor a media brand that hasn't quite gotten off the ground. If he would give me a free hand and go the Vaynerchuk route I could make this work for him easily. Instead he's wedded to a financially top-heavy business model which combines the worst of all worlds.<p>He was an innovator back in the 90s of things like diet informercials but he just does not get the idea of audience-building on the internet and is avowedly technophobic. You would laugh/cry if I told you how this plays out day-by-day.<p>I know it's kind of antithetical to 'hacker news', but does anyone else have experience of dragging an unwilling boss or co-worker into a modern paradigm? How did you get them to let go of the anchor that was visibly sinking the venture?