Personally have no interest in the product (not a smoker), but I am curious about a few things:<p>1. how long does a refill last? how do you quantify it? in # of normal cigarettes? minutes?
2. time between battery charges?
3. does the second-hand vapour smell similar to the flavour names?<p>Also, there's some kind of disconnect between your "how it all started", the name of your product, your front-page advertising (ok, the pretty girls), and the scary bottom-of-page warnings. I think you need to make your messaging a little bit more congruent.